Packaged Goods

Companies that offer market research services related to packaged goods. Review and compare vendors able to conduct a research project associated with packaged goods, FMCG (fast moving consumer goods), etc.

64 results are displayed in randomized alpha order, starting with "E", after featured listings.

Face
Face

Next generation online and offline qualitative, social media research, online communities, mobile, ethnography and co-creation.

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GutCheck
GutCheck

GutCheck is transforming market research through instant access to target consumers so you can answers critical business questions in hours, not weeks

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Hotspex
Hotspex

Founded over a decade ago, Hotspex helps the marketing world discover the hidden truth behind consumer behavior – emotions, feelings & relationships.

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ICR
ICR

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

Perception Research Services

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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