Packaged Goods

Companies that offer market research services related to packaged goods. Review and compare vendors able to conduct a research project associated with packaged goods, FMCG (fast moving consumer goods), etc.

44 results are displayed in randomized alpha order, starting with "G", after featured listings.

GfK
GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Scanamind
Scanamind

Scanamind is a research methodology to visualize and create a structure of the consumers’ perceptions and daily unconscious/intangible thoughts.

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Infotools
Infotools

Your Knowledge Bank: a beautifully organised, powerfully intuitive platform for you to investigate, visualise & share insights from all your research.

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Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research

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P&K Research
P&K Research

Full-service custom qualitative & quantitative consumer product research, with facilities in Chi, LA, NY and Dallas, and a staff of 275.

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Research Now
Research Now

Research Now Group, Inc., headquartered in Plano, Texas, is the global leader in digital data collection to power analytics and insights.

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Related Articles

The Role of Packaging and In-Store Environment The Role of Packaging and In-Store Environment

PRS IN VIVO

Perception Research Services International (PRS), specialists in packaging and in-store marketing, and Nielsen, experts in end-to-end innovation analytics, teamed up to investigate the crucial role that packaging and in-store environment play in new product success.

Read more »
The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Ideas First

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the overall process and to help inspire the development of winning ideas and concepts. The attached article provides direction in defining winning Innovation Objectives and Innovation Pillars.

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Effective B2B Messaging: Why the CPG model fails

Steven Yarnell, Paul Anderson, and Lesley Muir of Yarnell Inc.

When developing a marketing strategy for consumers, consumer packaged goods (CPG) firms generally concentrate on developing a unique selling proposition (USP) to convince one person, the buyer. In an organization however, multiple people may be involved in a "buy" decision. Here are some guidelines for creating your marketing strategy and its messages.

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