Qualitative Marketing Research Services

Market research agencies providing qualitative marketing research services. Review companies using qualitative research methodologies, deemed to be subjective, that are designed to obtain information from a relatively small, non-quantifiable sample.

171 results are displayed in randomized alpha order, starting with "L", after featured listings.

AnswerLab
AnswerLab

AnswerLab conducts user experience research to help clients improve their websites, mobile applications and other digital products and services.

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Labbrand
Labbrand

Labbrand is a leading China-based global brand consultancy that provides market and consumer research, brand strategy, and creative services.

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SIS NYC Focus Group Facility Renovations SIS NYC Focus Group Facility Renovations

SIS Market Research - Focus Group Facility

After undergoing a recent improvement project, the New York focus group facilities of SIS International Research has completed a technological and aesthetic renovation of its qualitative research facilities.

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Qualitative Analytics Qualitative Analytics

Jerry W. Thomas, Decision Analyst

Much has been written about how to conduct qualitative research (that is, the techniques of moderating and interviewing), but comparatively little has been published about the far more important task of analysis and reporting. The purpose of this primer is to share some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative research.

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Three Reasons to Leverage Online Focus Groups for Research Three Reasons to Leverage Online Focus Groups for Research

Doyle Research Associates

Traditional focus groups are time intensive, can be cost prohibitive, and don’t always give you a representative sampling. Online focus groups have gained quite a bit of traction over the past several years, providing opportunities that their traditional counterparts just can’t match.

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Research Basics - Working With Focus Groups Research Basics - Working With Focus Groups

FocusVision Worldwide

Here's a short list of tips and reminders for your research project - the basics of setting up your focus group room, how to organize your research after the session, and technology tips and ideas.

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The Group Discussion or Focus Group

DJS Research Ltd

This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews.

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