Analytical Services | Segmentation

Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.

52 results are displayed in randomized alpha order, starting with "B", after featured listings.

Gongos, Inc.
Gongos, Inc.

Gongos provides decision intelligence to organizations through Gongos Research and its decision-support consultancy, O2 Integrated.

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ICR
ICR

ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues.

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Infotools
Infotools

Every piece of market research data you collect is valuable. But sorting through it all to find the answers you need, can be hard work.

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Ipsos
Ipsos

Ipsos offers six areas of market research specialization: advertising, loyalty, marketing, media, public affairs, and survey management.

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Related Articles

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Customer Lifecycle, LLC

Traditional segmentation strategies have had two distinct focuses: benefits-based strategies and a priori strategies. Each of these traditional techniques has its benefits and drawbacks. Predictive segmentation effectively parses the market into easily-identifiable and discrete market segments that differ based on both needs and behavior.

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Glenn Weissman, VP Business Development & Marketing, Ebony Systems

As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.

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Segmentation Overview Segmentation Overview

Customer Lifecycle, LLC

The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

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Research with Boomers and Seniors: 3 things you need to know Research with Boomers and Seniors: 3 things you need to know

Doyle Research Associates, Inc.

With ever-increasing longevity, Baby Boomer and Senior populations continue to grow at an incredible pace. Their careers are lasting longer, they are more active than ever before, and enjoy more disposable income than their predecessors. As you think through your strategy for including Boomers and Seniors in qualitative research, there are a few considerations to ensure you get the most out of your engagement with these groups.

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Labbrand

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