Analytical Services | Segmentation

Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.

49 results are displayed in randomized alpha order, starting with "Q", after featured listings.

QSA
QSA

Hybrid full service research featuring sophisticated techniques for design, analysis and visualization + consultation. Work directly with principals.

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Quester
Quester

Quester provides clients with confidence in online qualitative research through scientific interviewing, linguistic analysis, and large sample sizes.

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SDR Consulting
SDR Consulting

Fact-based, marketing strategy consulting firm, specializing in segmentation, pricing and brand equity research using high-end analytics and modeling.

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SKIM
SKIM

Full-service, global MR agency serving consumer packaged goods, healthcare, consumer health, durables, telecommunication & financial industries.

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TRC
TRC

Research & analytics firm with expertise in new product research, pricing research, conjoint, segmentation, brand equity, sat & loyalty.

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iSKY
iSKY

iSKY is a market research, analytics and consulting firm that specializes in customer relationship solutions and quantifying relationship strength.

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W5
W5

W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies.

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The decision of which buyers to pursue is among the most important that a company will make. A segmentation study is critical in making this decision. The core of the analysis in a segmentation study consists of the following steps.

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