Strategic Research

Market research businesses conducting strategic research. Locate a company offering research services designed to generate information used to develop a strategic marketing plan for a product or service. Information collected can provide insights into its competitive advantages, a profile of its best prospects, and communication opportunities.

37 results are displayed in randomized alpha order, starting with "A", after featured listings.

Brandtrust

Brandtrust is a leader in deep social science led emotional, implicit & behavioral research methods that reveal the unarticulated needs of consumers.

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Clearworks
Clearworks

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.

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EFG Inc.
EFG Inc.

USA Full-service one-stop shop for International quantitative and qualitative fieldwork. Top 25 Global Research Firm with large in-house capabilities.

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GfK
GfK

GfK is one of the world’s leading market research companies, with more than 13,000 experts working in over 100 countries.

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Related Articles

How to reach new audiences online How to reach new audiences online

CLS Lexi-tech LTD

Seeking to offer insights and thought leadership to new audiences online, a leading UK asset manager was launching an innovative new website. This would be a “content-hungry” site, requiring considerable editorial resources. The asset manager decided to enlist a language services partner to help it cope with this task.

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Onboarding for Success Onboarding for Success

Camille Nicita, Chief Operating Officer, Gongos Research

Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago.

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Why I Still Love Conjoint

Sawtooth Technologies Consulting Group

Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In short, why do we still love conjoint?

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Market Research in China’s 2nd Tier Cities Market Research in China’s 2nd Tier Cities

Labbrand

Experts on China have agreed the economy must change from an export-oriented to a consumer-oriented economy. This article discusses a study aimed at understanding 2nd tier markets that revealed insights on conducting research in less developed areas of China.

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Conducting A Strategic Intelligence Audit Conducting A Strategic Intelligence Audit

Ruth Stanat, President, SIS International Research

This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output.

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Market Segmentation: One Method, Four Examples Market Segmentation: One Method, Four Examples

Rajan Sambandam, TRC

Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results.

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