B2B International USA opens Chicago office

Market research and business intelligence agency B2B International continues global expansion - second American office opens, in Chicago.

February 1, 2012 - B2B International, global business-to-business market research and business intelligence specialist, with its North American headquarters in New York, is delighted to announce a new office in Chicago, to better service clients in the mid west and beyond.  

The expansion is a response to the increase in clients located in Illinois and neighboring states, as well as Chicago being one of the top cities in which B2B International is asked to conduct focus groups.

Director Julia Cupman explains, “While the New York office has been hugely successful in meeting the needs of our North American clients, we recognize the benefits another office will have in terms of our responsiveness to client demands.”

About B2B International

B2B International is a specialist business-to-business market research consultancy that provides customized business-to-business market research and intelligence studies on a global scale.  In the last decade alone, it has carried out over a thousand surveys in almost every industry for corporations, government departments, educational institutions, and medical specialists alike.

With 30 years’ experience in business-to-business market research, B2B International has built up an impressive client portfolio and has published books, white papers and articles on marketing and market research.  It has offices in three continents (North America, Europe and Asia) where its research specialists have researched all the major geographical areas of the world. 

B2B International’s offering includes market assessment and market entry studies, segmentation studies, product development studies, branding studies, customer satisfaction and employee satisfaction research, pricing strategy and advertising studies.  B2B’s leading practitioners have also run a large number of training courses on marketing and market research.

This content was provided by B2B International. Visit their website at www.b2binternationalusa.com.

Tweet

Loyalty - How To Win Devotion From Your Customers

by Paul Hague, Director, B2B International

Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. Read Article »

A Practical Guide To Market Segmentation

by Paul Hague, Director, B2B International

There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. Read Article »

Using Market Research For Product Development

by Julia Cupman, B2B International

Businesses compete to create products and services that are "New." Market research finds insights into the needs of customers and can improve or disprove a hunch. Specific questions must be addressed during the process to refine the "new" idea, examined by B2B International in this white paper. Read Article »

Pricing Research - What Do Our Customers Value?

by Paul Hague and Matthew Harrison, B2B International

Market research can aid businesses facing the challenge of pricing their goods and services by analyzing overt and hidden benefits facing customers. Conjoint analysis and SIMALTO analysis are techniques used by market researchers for assessing the value of an offering. A price tag based on objective assessment rather than judgement is the backbone of effective pricing. Read Article »

The Role of Promotion in Business to Business Markets

by Paul Hauge, Director, B2B International

This white paper explains how promotions work in the business to business market in constrast with the consumer market. B2B International shares tips on how to test the effectiveness of your promotions and reveals experience-based insights drawn from advertising research. Read Article »

Using Market Intelligence & Competitive Intelligence To Add Value To Your Business

by Matthew Harrison, Julia Cupman, B2B International

The internet supplies an enormous multitude of information - but not necessarily the most useful. Market Intelligence and Competitive Intelligence are ways of gathering information that is highly valuable to buisnesses. This white paper defines the terms and describes the information provided by each. Read Article »

B2B International Set To Launch Consumer Market Research Agency

by B2B International

Hot on the heels of opening a Chicago office, btob market research specialists, B2B International, are to launch Deep See, a new consumer research agency. Read Article »

B2B International posts best ever year for growth, with revenue expanding by 28% to $8m

by B2B International

Another exceedingly strong year of growth for international business-to-business market research and market intelligence specialists. Read Article »

B2B International posts its best ever start-of-year figures

by B2B International

Hot on the heels of its best ever year for growth in 2012, when revenue expanded by 28% to $8m (£5.1m), business-to-business market research and business intelligence agency B2B International is setting more records. Read Article »

B2B International helps global leadership training and education company Berlitz assess leadership training patterns

by B2B International

Berlitz recently commissioned B2B International to conduct an assessment of the market for global leadership training, finding that over two thirds of organizations use an external supplier and that many organizations are over-managed and under-led. Read Article »