Tear Down the Tower of Babel: Build a Bridge Across the Ocean With Civicom Chatterbox®

Marketing researchers face language barriers worldwide when they take on a study involving another tongue other than their own. Now Civicom Marketing Research Services has made it possible to conduct online bulletin board focus groups and forums in 48 different languages in addition to English.

“Come, let us build ourselves a city, with a tower that reaches to the heavens, so that we may make a name for ourselves and not be scattered over the face of the whole earth. If as one people speaking the same language they have begun to do this, then nothing they plan to do will be impossible for them. (Genesis 11:4+6 New International Version ©1984)

Since before the legendary attempt to build the Tower of Babel, people have tried to understand each other’s language. Marketing researchers face this dilemma worldwide when they take on a study involving another tongue other than their own. Now Civicom Marketing Research Services has built a bridge across the ocean by making it possible to conduct online bulletin board focus groups and forums in 48 different languages in addition to English.

Civicom Chatterbox® is a multifunctional, multimedia online bulletin board useful for online focus groups, (BBFG’s)(bbfgs) online forums, and private online communities. Civicom Chatterbox® offers the other features that marketing researchers say they want the most – highlighting, tagging, word clouds, and multiple archiving features. It can handle virtually all multimedia file types. Pricing models are very reasonable.

From Albanian to Vietnamese, it is likely that by using Civicom Chatterbox®, marketing researchers will now be able to conduct a multimedia bulletin board study or run a private online community in whatever language they need. Civicom Marketing Research Services will even provide a sample screen shot to help a marketing researcher impress clients with what they will be able to do around the world for a single or multi-country study.

Civicom Chatterbox® lets researchers reach a very wide respondent base. Civicom Marketing Researcher Services also offers translation services from most of the 48 languages into English, and vice-versa.

Instructions, moderator questionnaires, respondent online diaries, polls, and even private discussions with clients and observers can be conducted in the local language, with English translation services provided if desired. With Civicom Chatterbox® now available in 48 languages in addition to English, marketing researchers can now start tearing down the Tower of Babel and build their own bridges across the ocean – using Civicom Chatterbox®

To learn more about Civicom Chatterbox®, call 203-618-1811, email inquire@civi.com, or visit: http://www.civi.com/civicom_marketing_research_chatterbox.html

This content was provided by Civicom, Inc. Visit their website at www.civi.com/marketingresearch.

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