e-Rewards, owner of Research Now, Announces Agreement to Acquire iPinion, LLC
Plano, TX – May 8, 2012 - e-Rewards, Inc., a global leader in digital data collection and owner of Research Now, today announced it has reached an agreement to acquire the business of iPinion, LLC.
Founded in early 2010, iPinion is a fast–growing, global leader in the mobile research market having released its enterprise platform in June 2011. The business offers the widest range of products and services in enterprise grade, mobile-specific market research and consumer insights for the mobile world. Spanning quantitative surveys, quant/qual experiences, geo-locational-based targeting and mobile behavioral research, iPinion currently serves many of the world’s largest market research agencies and global organizations.
iPinion will be branded Research Now MobileTM. Research Now will immediately provide its offering through iPinion’s current platform in English-speaking markets including the United States, United Kingdom, Australia and Canada. An enhanced version of the platform, with new capabilities, will be introduced in the third quarter and deployed in additional markets throughout Europe. Existing product offerings will be sold directly through iPinion and Research Now. The iPinion team will be based at e-Rewards’ headquarters in Plano, Texas.
“With the exponential adoption rate of mobile devices resulting in over 30 percent of the global mobile population now using a smartphone, we believe there will be a dramatic increase in demand for research using mobile technology,” said Kurt Knapton, President and Chief Executive Officer of e-Rewards, Inc. “We invested a great deal of time selecting the right mobile partner—iPinion has the most extensive product portfolio to support and accelerate our mobile strategy. This acquisition increases our ability to provide our clients across the globe with the most innovative methods of collecting digital data.”
Commenting on the announcement, iPinion Founder and Chief Executive Officer Pala Kuppusamy said, “We are thrilled to have the opportunity to combine our mobile capabilities with the vast reach of Research Now’s panels and sales teams spanning all major markets. Through this acquisition, e-Rewards will further enhance its position as the leading global digital data collection provider and also establish its leadership position in mobile market research.”
About e-Rewards, Inc.
e-Rewards, Inc. is the global leader in permission-based digital data collection and reporting, headquartered in Plano, Texas. With over 1,200 employees worldwide, serving more than 3,000 clients in 38 countries, the company operates through its business units Research Now, e-Miles, Peanut Labs, Conversition Strategies and iPinion, LLC. For more information, visit www.e-rewardsinc.com.
About iPinion, LLC
iPinion, LLC is a leading enterprise-grade smartphone and tablet market research solutions provider. iPinion delivers unprecedented data collection capabilities for consumer insights and market research in the mobile world. iPinion is available as native apps for iOS (iPad, iPhone, iPod Touch), Android and Blackberry, and has zero download mobile research solutions using HTML 5 web apps for smartphones and HTML versions for feature phones. Through its MiVue passive metering tool, iPinion combines behavioral data with survey data for holistic insights. Visit www.ipinionsurveys.com to learn more..
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