When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique.

Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras.

New Product Benefits

See a woman finding a new benefit in a skin lotion and another woman redefining “clean.”

Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area.

See How They Buy

Watch how consumers shop your product category. See how and why they select a brand.