Media:
Ethnography - Examples of Video Reports
by Housecalls, Inc.
Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.
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When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique. Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras. |
| Find out how often a woman cleans her bathroom and what a man does behind his wife’s back. | |
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New Product Benefits |
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See a woman finding a new benefit in a skin lotion and another woman redefining “clean.” |
Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area.
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See How They Buy |
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Watch how consumers shop your product category. See how and why they select a brand. |
| Watch a mom and her son fight over a toothpaste brand in a supermarket. |
This content was provided by Housecalls, Inc.. Visit their website at www.housecallsobserve.com.
Other content shared by Housecalls, Inc.
Conducting Commercial Ethnography
by Housecalls, Inc.
This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. Read Article »
