Focus groups for design research

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Grow Your Business with Virtual Teams

by Kay Corry Aubrey, Usability Resources Inc.

Virtual teams are a good way for you to take on bigger projects, reach out into new markets and offer outstanding value to your clients. This article covers practical tips and best practices on how to create thriving virtual teams. Read Article »

What market researchers need to know about usability testing

by Kay Corry Aubrey, Usability Resources Inc.

An overview of usability testing, covering all steps of planning and executing your test, to analyzing and presenting results. Read Article »

Why Design Matters When Choosing a Social Computing Platform

by Kay Corry Aubrey, Usability Resources Inc.

Results from a usability study of Moxie Employee Spaces with 10 Community Managers. Read Article »

Seven steps to creating vibrant online collaborative communities

by Kay Corry Aubrey

There is a natural pairing between online communities and the role of the business communicator. Business communicators know how to effect change management strategies, create awareness, and develop successful governance, educational and communication policies. You can begin to develop online collaborative communities in your organization by following these seven steps. Read Article »

Adding Usability Research to your Qual Practice

by Kay Corry Aubrey, Usability Resources Inc.

Usability testing can be a very effective tool for finding and fixing problems with an interactive design. This article provides an introduction to usability testing for qualitative studies. Read Article »