Free Webinar: Developing Winning Claims
by Paul Janssen, Director, Communications Research, SKIM New York
What distinguishes a winning communication strategy from one that falls flat? Register for this free webinar on June 7th to find out.
Thursday, June 7, 2-2:30 p.m. EST
What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim's success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.
Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.
SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies.
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit www.skimgroup.com for more information.
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