Press Release:
Gongos Forms Decision-Support Consultancy "O2 Integrated"
Gongos Research
Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies.
AUBURN HILLS, MI – March 11, 2013 – Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies, as announced by president & CEO Camille Nicita. Analytics start-up executive Jason Raguso has been appointed to lead the company’s new business unit.
"O2 Integrated is the result of a year-long discussion about the role Gongos will play in the future of decision intelligence,” states Nicita. “Jason has been a growth leader in the decision support space since 2007, and we are thrilled to have him join our team and drive this new area of business for our company.”
O2 Integrated will serve organizations by building retained extension teams that harmonize disparate data sources spanning enterprise, third-party and primary market research with applied mathematics. O2 teams will work with clients to operationalize insights across business units. Beyond developing integrative strategies, O2 will reconcile the signal-to-noise paradox to strengthen and socialize decision-making for its clients.“
"We’re setting out to solve a broader set of problems for our clients, understanding that they often make choices in constrained environments,” adds Raguso. “Gongos’ ability to quickly adapt, paired with its deep client partnerships, provides an ideal ecosystem to transform insights for clients as they navigate this complexity.”
Prior to his appointment at Gongos, Raguso spent five years at decision sciences and analytics company Mu Sigma, where he was most recently Senior Vice President. In 2012, he served as keynote speaker at the Predictive Analytics Summits in San Diego and Las Vegas, and he currently serves on the board of Arkansas?based Green Analytics and Michigan-based Alternative Revenue Development. He received his MBA from the University of Southern California and BA from the University of Michigan.
Gongos’ approach to decision intelligence supports Global 1000 companies. Fusing technology with custom research and insights curation, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Serving the consumer products, retail, financial services, transportation and technology spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence.
The company’s primary research division, Gongos Research, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. Focuses include concept and product development, voice of the customer, price/feature optimization, emotional connections, shopper immersion, positioning and segmentation. Its holistic approaches incorporate both qualitative and quantitative techniques.
Gongos works with companies such as Hallmark Cards, Coca-Cola, Mars, Visa, GM and Chrysler Group. In 2007, the company was first named to the Inc. 5000 list of “The Fastest Growing Companies in America” and is among the Honomichl Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit gongos.com.
This content was provided by Gongos Research. Visit their website at www.gongos.com.
Other content shared by Gongos Research
What Facebook Teaches Us About the Potential of Mobile Research Communities
by Greg Heist, VP Research Innovation & Technology, Gongos Research
Within 12 months, more people will be buying smartphones than feature phones in the U.S. The Gen Y tendency to overshare will have ramifications for the research industry for years to come. Read Article »
The Virtues of Virtual Focus Groups
by Tonya Jiles, Gongos Research
Webcam technology allows us to preserve that face-to-face connection with consumers. “Virtual” focus groups enable us to capture the spirit and energy of traditional focus groups without the traditional limitations. Read Article »
Stay Nimble with Quarterly Strategic Planning
by John Gongos, President/CEO, Gongos Research, Inc.
Here are the key steps in a successful Quarterly Planning Process. Read Article »
Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research
by Leonard Murphy
An interview with one of the presenters at the IIR Technology Driven Market Research event in 2011. Read Article »
Onboarding for Success
by Camille Nicita, Chief Operating Officer, Gongos Research
Camille discussed Gongos Research’s approach to onboarding at the 2011 CASRO Management Conference in Chicago. Read Article »
Come Swim in the New Waters of Qualitative
by Curtis Kaisner & Karen Lindley
Consumers are rapidly embracing technology in every facet of their lives. As a researcher, whether you consider yourself a traditionalist or technologist – no one is immune to admitting that the waters around us have grown. It is time to work in tandem to provide a new lens for which to see consumers. Read Article »
Gongos Research Launches SmartFly(TM) Beta
by Gongos Research
This new smartphone-based qualitative method allows market researchers to interact live with consumers in 4G-enabled environments. Read Article »
Marketing Research in the New America: How Will Our Industry Survive?
by Michael Francesco Alioto, Ph.D., Gongos Research
It’s not an exaggeration to say that the U.S. society is undergoing a radical upheaval. Our culture is being overtaken by a more homogeneous society driven by an enhanced rate of technology-based connectivity. Ideas and innovations are rapidly diffusing across groups, cultures and geography. Read Article »
Breaking Old Paradigms: The New Trilogy of Mobile Research
by Gongos Research
Smartphones are inherently dynamic - the true social network. As researchers we can’t be stuck in our old qual or quant paradigm on the road to authenticity. It will take leveraging multiple approaches to open a new window to consumers’ worlds. Read Article »
Leonard Murphy Interviews O2 Integrated
by Gongos Research
Interview with Jason Raguso and Camille Nicita of Gongos Research. Gongos has formed O2 Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies. Read Article »
