Kinesis Survey Technologies Partners with StartSampling for Comprehensive In-Home Product Testing Services

The company’s process enables quantitative insight to be gathered by having consumers experience products in a ‘real world’ environment, and then supplying their feedback through online surveys that are powered by Kinesis’ survey software platform, Kinesis Survey™.

AUSTIN, TX (Nov 27, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced a partnership with its client StartSampling to deliver end-to-end in-home product testing services to Kinesis users.

StartSampling provides project management, product fulfillment and research facilitation for in-home product testing initiatives. The company’s process enables quantitative insight to be gathered by having consumers experience products in a ‘real world’ environment, and then supplying their feedback through online surveys that are powered by Kinesis’ survey software platform, Kinesis Survey™.

“StartSampling offers the industry’s leading methodology for in-home product testing, and Kinesis has many clients with large research panels for whom this type of research is highly desirable,” said Kinesis President Leslie Townsend. “We are pleased that our partnership enables Kinesis users to conduct in depth product testing research with StartSampling, and then collect detailed consumer feedback via Kinesis Survey.”

Kinesis Survey is an online survey solution that supports complex survey designs and high-volume respondent traffic. It facilitates seamless survey execution via desktop, tablet and mobile devices, and includes advanced reporting and analytics tools. StartSampling has been a Kinesis client since 2008.

“Kinesis has been an outstanding vendor for StartSampling, and now we have extended our relationship into a strategic partnership,” said Jim Fehr, StartSampling’s VP of Information Technology & Research Services. “StartSampling offers the most reliable and proven process for in-home testing projects, coupled with exceptional customer service, and we are pleased to introduce our services to Kinesis users.”

StartSampling leverages its extensive fulfillment facilities combined with full service custom research capabilities to provide a unique, all under one roof solution for in-home product testing. Services include survey design and fielding, panel screening and recruitment, custom packaging and mailing services and detailed analysis of results. This comprehensive solution means fewer delays, more accountability, and a smoother client experience. StartSampling works across industries with product manufacturers, market research agencies, consultants and service companies. Additionally StartSampling provides research sample for a vast array of research initiatives via its proprietary consumer panel.

About Kinesis Survey Technologies

Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, with European offices in London, UK, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.

About StartSampling

Based in Carol Stream, Illinois, StartSampling is the pioneer in online promotional marketing services and focuses on product sampling, research and related media services. Founded in 1999, StartSampling distributes over 750,000 product samples each week and offers a full range of promotional sampling services for brand marketers. StartSampling is also the leading provider of turn-key solutions that power the online sampling centers of major retailers such as Walmart, Costco, Kroger and CVS. StartSampling research connects clients with engaged consumers to better understand the decisions consumers make, and why they make them. A full service online custom market research company providing everything from concept tests to conjoint analysis, StartSampling specializes in In-Home Product Tests, Recognition Based Ad testing and Innate Behavioral Preference based consumer segmentation. For more information, visit www.startsamplinginc.com.

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