White Paper:
The Middle East Market
by SIS International Research
This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research.
This article was provided by SIS International Research. Visit their website at www.sismarketresearch.com.
Other content shared by SIS International Research
Harnessing Perceptions in B2B Markets
by Ruth Stanat, SIS International Research
Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles. Read Article »
How Stakeholders Perceive Benefits
by Ruth Stanat, SIS International Research
In this article SIS International Research points out four ways perceptions are formed by stakeholders. Read Article »
Packaging: The Last 10 Seconds of Marketing
by Michael Stanat, Research Executive, SIS International Research
Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. Read Article »
8 Ways to Boost Customer Satisfaction in Retail
by SIS International Research
This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers. Read Article »
Multiple Constituencies & Indirect Influencers in Consumer Purchasing
by SIS International Research
Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base. Read Article »
Return on Investment in Market Research
by SIS International Research
Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. Read Article »
Business-to-Business Segmentation
by SIS International Research
This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. Read Article »
Social Media, the Future of Market Research?
by Michael Stanat, Research Executive, SIS International Research
This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. Read Article »
Consumer Subcultures & Gatorade Product Perceptions
by SIS International Research
This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. Read Article »
The Global Talent Crunch
by Ruth Stanat, President, SIS International Research
A company's longterm talent management should incorporate several key elements into the recruiting, training and positioning process. Examples include Generation Y encouragement, finding employees' corporate culture niche, and enabling technology-based automation of discrete talent functions. Ruth Stanat covers ways of ensuring an efficient talent management system. Read Article »
Climate Change Research: Understanding the EU Emissions Trading Scheme
by Michael Stanat, Research Executive, SIS International Research
The European Union Emission Trading Scheme (EU ETS) unified countries into a network for managing carbon emissions with a Cap and Trade system. This white paper describes the effect of the market on this system and includes survey feedback from various countries and companies affected by the changes. Read Article »
Corporate Sustainability Strategies: A Siemens Case Study
by Michael Stanat, Research Executive, SIS International Research
Companies embrace commitments to being leaders in climate change. This case study looks at one company's implementation of green strategies, its challenges and results. Read Article »
Small-Midsize Business Communications: Hidden Costs
by SIS International Research
The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium sized business in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities. Read Article »
Surveys of Chinatown Business Leaders
by SIS International Research
This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. Read Article »
The Integration of Market Research & Competitive Intelligence
by SIS International Research
This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for strategic and tactical decision making. Learn more in this presentation by SIS International Research. Read Article »
Insights Into the Changing US Consumer Market
by SIS International Research
This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns. Read Article »
Challenges in Conducting Market Research in Africa
by Neal Sandin, Sr. Project Director, SIS International Research
This presentation reveals market intelligence and business opportunities of Africa. Specifically, it includes population maps of telephone and internet penetration, cultural barriers, government and economic information, and resources and recommendations. Learn more in this presentation from Neal Sandin of SIS International Research. Read Article »
The Challenges of Global Data Collection
by SIS International Research
SIS International Research presents the challenges of global data collection as it has changed in the past forty years. This presentation features a step-by-step process of conducting global data collection today with key analytical methods for European countries, Asian countries, and Latin American countries. Read Article »
Conducting A Strategic Intelligence Audit
by Ruth Stanat, President, SIS International Research
This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output. Read Article »
China, The EU and Latin America: A Changing Global Landscape
by Ruth Stanat, President, SIS International Research
Using competitive intelligence we can understand the behind-the-scenes markets in China, the European Union, and Latin America. Long term prospects and growth areas suggest imminent changes in the global landscape. Learn more in this presentation from SIS International Research. Read Article »
How to Maximize your Research Budget in a Recession
by Ruth Stanat, President & CEO, SIS International Research
The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management. Read Article »
Being "Green" Improves Recession Performance
by SIS International Research
Weaving in "green" into a company is in large part strongly tied to increased efficiency. In this practical list from SIS International Research, discover simple ways to "go green" to save costs during a recession. Read Article »
How to Craft Research for Japan; Culture Matters!
by SIS International Research
Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research. Read Article »
Generation Y surprisingly upbeat about the future
by SIS International Research
A survey of young adults found they are surprisingly optimistic about job prospects in spite of the recession. This article shares statistics on Generation Y's industry interest rate in relation to actual job opportunities. Read Article »
An Overview of the Contraceptive Sector
by SIS International Research
This article provides a broad overview of contraceptive use among women in different parts of the world. Read Article »
Becoming a Hidden Champion in Niche Marketing
by SIS International Research
They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. Read Article »
Developing International Information Databases
by SIS International Research
With the unification of Europe and the rapidly changing political and economic events worldwide, research executives are currently faced with the need for translated, synthesized and analyzed information from the various countries. This paper focuses on the development of new cost efficient systems to process this information, rather than utilizing older labor intensive methods. Read Article »
SIS Unveils China Business Transaction Data Service
by SIS International Research
NEW YORK, May 2010 - SIS International Research announced today the launch of its company data services in China. Read Article »
SIS adds Director of EMEA to London Office
by SIS International Research
SIS International Research announced the addition of Federica Sacchi as Director of Business Development EMEA to its London office, focused on Europe, Middle East and Africa. Read Article »
SIS International Research Adds Tom Fuller Director of APAC
by SIS International Research
SIS International Research is pleased to announce the appointment of Thomas Fuller as Managing Director of the Asia Pacific Region. Tom will join other senior executives in Asia, including Sam Huang, Michael Stanat, Mari Mizoguichi and Dave Dai. Read Article »
SIS Grows APAC Team with Addition of Mandy Pan
by SIS International Research
SIS International Research is pleased to announce the appointment of Mandy Pan as Manager of Business Development in the Asia Pacific Region. The appointment is a response to the rapid development of SIS International’s business in China and reflects the company’s confidence in long-term market trends. Read Article »
