MRMW Europe Wrap Up: Where Do Mobile Insights Go?

With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. At the Market Research in the Mobile World conference, Anne-Marie O'Sullivan explored the true value of mobile research.

When you envision the future of qualitative research, what do you see? With the rise in smartphones, tablets, and mobile devices, the future of research is increasingly pointing towards mobile. And it doesn’t take a rocket scientist to see why. Mobile research is empowering brands across the globe to leverage portable video to capture consumers anywhere, at any time, during real moments of truth. But creating true value for stakeholders today – the ultimate goal of research – requires you to go beyond data collection, to data immersion. But how do you go about driving such immersion?

Anne-Marie O’Sullivan explored that question at the Market Research in the Mobile World Conference in Amsterdam on April 19, when she went beyond collection to uncover the true value of mobile research. According to O’Sullivan the value of mobile lies in the ability to immerse stakeholders in the data at every stage of the research process – all within a virtual backroom. Within this “backroom,” stakeholders get a virtual window into consumers’ lives, empowering them to become active participants in the data and ensuring they secure just the insights needed to drive co-creation and better business decisions.

Tweet

Consumer Video Insights as a Conversation Starter

by Qualvu

Consumer insights are the foundation for starting a conversation within your organization. Video empowers you to take the stakeholder-consumer relationship to a whole new level. Read Article »

Qualvu Recognized as Fastest Growing Tech Company at American Business Awards

by Qualvu

In conjunction with its 10th anniversary, the American Business Awards has selected Qualvu as a finalist in its “Fastest Growing Tech Company of the Year” category, which recognizes companies for outstanding revenue growth. Read Article »

Driving Mobile Research: How Chrysler took its Research to the Next Level - the Driver's Seat

by Qualvu

Chrysler reached out to Qualvu to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions. Read Article »