Qualitative Research Consultants Association Elects New Board of Directors

The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers.

The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12.

The board will focus its efforts on strengthening the QRCA brand, building and enhancing relationships with industry partners, strengthening member value, and continuing the high standards for all association operations.

The nine-member board is lead by President Susan Thornhill, founder of Thornhill Associates in Hermosa Beach, CA. She is joined by eight experienced qualitative researchers:

• Vice President Susan Saurage-Altenloh, Saurage Research (Houston, TX)
• Treasurer Foster Winter, Sigma: Research Management Group (Cincinnati, OH)
• Secretary Liz Van Patten, Van Patten Research (Southampton, NY)
• Susan Abbott, Abbott Research & Consulting (Toronto, Canada)
• Manuela Fletcher, Andrew Fletcher Consulting Ltd. (Wellington, New Zealand)
• Kendall Nash, Burke, Inc. (Cincinnati, OH)
• Benjamin Smithee, Spych Market Analytics (Arlington, TX)
• Monica Zinchiak, Z. Research Services (San Diego, CA)

“This is a very exciting time to be in qualitative research with the advances in technology providing so many innovative research methods and tools. Many QRCA members are the ‘pioneers’ in our industry, and our open and sharing culture ensures all QRCA members have access to the latest and greatest in methodologies and service providers,” Thornhill said. “It is an honor to be leading this remarkable organization.”

About QRCA

QRCA (www.qrca.org) is a vibrant global organization of qualitative researchers immersed in the most exciting work being done in the field. Our nearly 1,000 global members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research. QRCA's award-winning quarterly magazine VIEWS, is now available online, featuring the latest trends in qualitative research from experts and QRCA members around the world.

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