QRCA Requests Speaker Proposals

The Qualitative Research Consultants Association is accepting presentation proposals for its 2012 annual conference.

Potential presenters are encouraged to offer new and divergent perspectives, including transformative thought leadership and best practices in qualitative research. With “Immerse Yourself” as its theme, the 2012 QRCA Conference will be Oct. 3-5 in Montreal, Quebec, Canada.

Proposals must be submitted by March 16. More information and the application form are available at www.qrca.org/2012CFP.

About QRCA

QRCA (www.qrca.org) is a vibrant global organization of qualitative researchers immersed in the most exciting work being done in the field. Our nearly 1,000 global members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research. QRCA's award-winning quarterly magazine VIEWS, is now available online, featuring the latest trends in qualitative research from experts and QRCA members around the world.

Qualitative Research: The Ultimate Reality

by Chris Shields Kann, QRCA

Qualitative research consultants have the privilege of having a unique glimpse at the lives of real people. Reality television shows are a reminder of the reasons for pursuing qualitative research. Read Article »

QRCA Field Research Provides Top Recruiting Tips

by Judy Langer, QRCA

Below are the top “Dozen Dos,” emerging from the QRCA Field Committee study for recruiting desired respondents. Read Article »

MROCs: Qualitatively Speaking to Your Target 24/7/365

by Holly M. O’Neill, QRCA

Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Read Article »

Qualitative Research Consultants Association Elects New Board of Directors

by QRCA

The Qualitative Research Consultants Association has elected a new Board of Directors for 2011-12, led by President Susan Thornhill joined by eight experienced qualitative researchers. Read Article »

Making Behavioural Economics a Qualitative Reality

by Ken Parker, QRCA

What data collection methods are best to address the underpinning pillars of behavioural economics? Read Article »

Winner Announced for Second Annual QRCA Qually Award

by Qualitative Research Consultants Association

The Qually Award recognizes and promotes excellence in qualitative research on an International level. A qualitative research study by Upwords Marketing Solutions and The Crohn’s and Colitis Foundation of Canada (CCFC) has just been selected as this year's recipient. Read Article »

In with the old and in with the new

by Susan Thornhill

“New Qual” is sweeping the qualitative research industry. Online, video, audio and mobile formats have made the qualitative world incredibly more robust. Read Article »