Dialogue Selects Toluna’s PanelPortal™ Online Communities to Power Community Panel

Toluna, one of the world’s leading online research panel and survey technology providers, announces partnership with Dialogue, a full-service quantitative and qualitative research/brand consultancy that focuses on providing clients with research for the digital age.


(February 25, 2013 - Wilton, CT) Toluna, one of the world’s leading online research panel and survey technology providers, announces partnership with Dialogue, a full-service quantitative and qualitative research/brand consultancy that focuses on providing clients with research for the digital age. 

Dialogue has been using community approaches for some time, and selected Toluna’s PanelPortal Online Communities product to power its Travel Talk community of more than 5,000 members. PanelPortal Online Communities provide an engaging environment for respondents, allowing them to chat with one and other, post to their own member profiles, and blog.  Rebecca Brooks of Dialogue says “PanelPortal Online Communities provide a suite of features to help us more effectively engage with our panelists, and encourage their long-term participation.  We’re able to mine on-site feedback to provide our clients with unparalleled insight and rich narratives about travel enthusiasts.

It was clear from our first conversation that Toluna’s Panel Portal platform provided Dialogue and its client with a ‘win-win-win’ solution.  The active 5,000 panelists, can more easily and more directly share opinions and insights much faster than before – and that has sped up decision-making for everyone.  By focusing on the panelist experience, Dialogue is creating more engaging activities and faster results.”

Powered by Toluna, PanelPortal Online Communities power more than 200 global communities. PanelPortal Online Communities put the power of consumer insight gathering and engagement in the hands of market research professionals who wish to create better products and services along with deeper relationships with their consumers. 


About Toluna

With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna's survey research has informed stories in the Financial Times, Advertising Age and Time Magazine.

Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community. Recently the company launched SmartSelect™, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy. 

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.


About Dialogue

Dialogue proves that research can be adaptive, sharp, creative and solutions-oriented without sacrificing time, quality or efficiency. Since the company’s beginning in 2004 and the introduction of quantitative in 2009, Dialogue has been committed to immersive partnerships with their clients, harnessing innovations to deliver best-in-class research, and providing a fluid approach to customization.

Dialogue is a full-service market research firm with deep experience in tracking, communications testing, shopper research, segmentation and ad hoc projects.

This content was provided by Toluna. Visit their website at www.us.toluna-group.com.

Company profile



Wilton, Connecticut, United States of America
(203) 834-8585
About Toluna:
As a leading all-in-one global source for actionable insights, we help companies make clearer and better business decisions that drive better results.

other content shared by Toluna

Mobile defines the family guy: how mobile segmentation discovered a new millennial male

Carol Haney

Mobile devices have become an extension of who we are. They are always on, always with us, and we check them over 150 times each day. There are over six billion active mobile subscriptions and, as the fastest adopted technology worldwide, mobile is now seen as a promising tool for understanding purchasing behavior and defining customer segments.
TolunaMobile: Ad Testing


An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.
Toluna Launches the TolunaMobile Diary App


Toluna today announces the launch of the TolunaMobile™ Diary, an app that enables companies to gather in-the-moment feedback on consumer activities in real-time. The TolunaMobile™ Diary is ideal for market research projects that capture in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.
Panel Communities: Tent Communities with CMI


Over the 2012 holiday season, CMI wanted to obtain ongoing feedback from ‘holiday shoppers’ on behalf of their many retail clients. While in prior years, CMI typically conducted ad hoc research to understand consumer’s holiday shopping behaviors, they felt that an online community - dedicated to shopping enthusiasts - could be an interesting way to extract additional insight that might not be obtained otherwise.

Related Market Research Specialties