[Webinar] Gauging the Payout and Payoff of Super Bowl Advertising

Carol Haney presents a case study presentation that will show you how Toluna combined real-time mobile surveying techniques with facial recognition data to provide actionable insight into how to optimize ad performance.



View the Q&A session of this webinar below:


You can also view the slide deck in pdf format.


This content was provided by Toluna. Visit their website at us.toluna-group.com.

Company profile



Wilton, Connecticut, United States of America
(203) 834-8585
About Toluna:
As a leading all-in-one global source for actionable insights, we help companies make clearer and better business decisions that drive better results.

other content shared by Toluna

Mobile defines the family guy: how mobile segmentation discovered a new millennial male

Carol Haney

Mobile devices have become an extension of who we are. They are always on, always with us, and we check them over 150 times each day. There are over six billion active mobile subscriptions and, as the fastest adopted technology worldwide, mobile is now seen as a promising tool for understanding purchasing behavior and defining customer segments.
TolunaMobile: Ad Testing


An MR agency wanted to understand the excitement around the Olympics, and for those who were going to watch, conduct a follow-up study during the Olympics testing awareness of who were the 2012 Olympics sponsors.
Toluna Launches the TolunaMobile Diary App


Toluna today announces the launch of the TolunaMobile™ Diary, an app that enables companies to gather in-the-moment feedback on consumer activities in real-time. The TolunaMobile™ Diary is ideal for market research projects that capture in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.
Panel Communities: Tent Communities with CMI


Over the 2012 holiday season, CMI wanted to obtain ongoing feedback from ‘holiday shoppers’ on behalf of their many retail clients. While in prior years, CMI typically conducted ad hoc research to understand consumer’s holiday shopping behaviors, they felt that an online community - dedicated to shopping enthusiasts - could be an interesting way to extract additional insight that might not be obtained otherwise.