GfK Appoints New North American Leaders in Health, Financial Services
Posted August 7, 2013 by
Edge takes reins at Health, while Neri will direct Financial Services.
New York, NY; August 6, 2013: Strengthening its leadership in two core industries, GfK Consumer Experiences North America has named Justin Edge as Managing Director of Health, and Tom Neri as Executive Vice President of Financial Services. They will head the North American client teams for these key areas of expertise.
Both Edge and Neri are respected thought leaders in their industries and have strong histories of success in aiding marketers and researchers.
Edge possesses a 20-year research and consulting track record in consumer and B2B markets. Much of his focus has been advising companies on new product introductions, brand health and reputation, customer loyalty, and global marketing and growth strategies.
Edge joined GfK in the 2012 acquisition of Knowledge Networks, where he led the pharmaceutical and health practice. Previously, Edge held a variety of positions with Opinion Research Corporation, including leading its brand and healthcare practices. Before settling in the US, he worked with HSBC in the UK and with the Irish Trade Board in Sweden. Edge began his career as a teacher in Ireland.
Prior to joining GfK in 2012, Neri was Executive Vice President at Vision Critical, where he established and led the New York office. He also guided the development and launch of a CEM platform and Community Panel research practices at Vision Critical.
Previously, Neri spent eight years at Ipsos, where he founded and led Ipsos Loyalty US, and Ipsos Insight Financial Services, Industry & Technology. Neri has also been Group Senior Vice President at Directions for Decisions, now part of RTi Research.
“As acknowledged experts in their industries, Tom and Justin bring unique and highly relevant experiences to their new roles,” said Holly Jarrell, Chief Client Services Officer of GfK Consumer Experiences North America. “Justin is attuned to the issues marketers face in the fast-changing healthcare space, and Tom has his finger on the pulse of digital change in financial services. Their shared ability to recognize marketers’ needs and answer them with innovative solutions will be a boon for GfK’s clients.”
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.