GreenBook Connects the Market Research Industry to $76B+ in Private and Public Funds to Support Innovation
Posted May 10, 2013
GreenBook has just announced its partnership with key stakeholders to boost innovation in market research by connecting the industry to $76B+ in private and public funds through the third round of the Insight Innovation Competition.
NEW YORK, NY – May 10, 2013 – GreenBook, whose goal is to bring innovative resources to market researchers on both sides of the table, has just announced its partnership with key stakeholders within the European Commission, the U.S. Department of State, the Center for Social Innovation, many venture capitalists, and angel investors. These partnerships aim to boost innovation in market research by connecting the industry to $76B+ in private and public funds through the third round of the Insight Innovation Competition, a crowdsourced initiative that supports budding entrepreneurs (whether they think of their solutions as market research related or not) through funding, promotion, and mentoring.
“The goal of the Insight Innovation Competition is simple: to identify potentially disruptive innovation in technology, methodology, or business process related to the $33B global marketing research and consumer insights industry,” said Leonard Murphy, GreenBook’s Editor in Chief and Insight Innovation Producer. “We align entrepreneurs with potential clients, funding partners, and resources to accelerate their growth, shorten their path to market, and achieve critical mass in their business. Working with key stakeholders within the European Commission CORDIS Fund ($75B), the U.S. Department of State AMP Project Fund ($1.75B), the Center for Social Innovation, and many venture capitalists and angel investors help us take this promise to the next level and truly support the growth of our industry,” he added.
Submissions and voting for the Insight Innovation Competition are now open and will run through May 22nd, 2013. The Insight Innovation Competition will use an ideation-ratings platform powered by eCGlobal Solutions to have participants submit their ideas and go through a crowdsourced voting process where the industry will vote on which ideas have merit. Based on popular vote, five winning concepts will be announced. Finalists will then present their ideas at the Insight Innovation eXchange in Philadelphia to a panel of judges and conference attendees in a live voting round.
The panel of judges will be comprised of leaders in technology, innovation, the insight industry, the public sector, and related industries such as Snorri H. Gudmundsson of the European Commission, Jonathan Ewert of TransforMedia, Brian Singh of Zinc Tank, Scott Miller of Vision Critical, and Keiko (Kay) Iwaisako of Macromill.
“We’ve lined up an extensive ecosystem of potential foundational clients, strategic investors, and funding partners to further accelerate participating companies,” said Murphy. “Our network of corporate partners, including Campbell Soup Co, The Coca-Cola Company, Ericsson, ESPN, Lowe’s Home Improvement, Merck Pharmaceuticals, Procter & Gamble, and several other organizations will also be present at the Insight Innovation eXchange to evaluate strategic investment opportunities and potential partners for new projects.” The winner will gain exposure to a broad global audience of potential clients and partners, mentorship from successful senior leaders within the market research space, access to office space in Manhattan provided by the Center for Social Innovation, public relations and promotion assistance, and the opportunity to engage with GreenBook’s network of funding partners.
For more information on the competition and to learn more about how to submit an idea or vote, visit www.iicompetition.org.
GreenBook’s mission is to bring innovative resources to market researchers on both sides of the table and to offer effective marketing opportunities in a variety of targeted media. The GreenBook media platform includes the ?agship GreenBook Directory, specialized GreenBook Health Directory, GreenBook Blog, New Qualitative Research Guide & Directory, and a bi-weekly email newsletter. Our publishing program provides stimulating, practical, and timely content on topics and issues relevant to the industry. For more information, visit www.greenbook.org.
About European Commission CORDIS
CORDIS - Community Research and Development Information Service, is an information space devoted to European research and development (R&D) activities and technology transfer. The main aims of CORDIS are: to facilitate participation in European research and take-up activities; to improve exploitation of research results with an emphasis on sectors crucial to Europe's competitiveness; and to promote the diffusion of knowledge fostering the technology take-up to enterprises and the societal acceptance of new technology. For more information, visit cordis.europa.eu.
About Accelerating Market-Driven Partnerships (AMP)
Launched in collaboration with the Global Partnership Initiative in the Office of the U.S. Secretary of State, the Accelerating Market-driven Partnerships (AMP) harnesses the power of markets to create economic value while driving positive social and environmental outcomes. AMP brings together a cross-sector coalition of government, private sector and non-profit leaders, with the goal of developing, investing in and scaling innovations that generate revenue opportunities, strengthen communities and protect the environment. For more information, visit www.ampglobal.org.
About the Center for Social Innovation
The Centre for Social Innovation is home for a diverse community of people and organizations that are creating a better world. Through 100,000 square feet in 4 locations in Toronto and Manhattan, The Centre for Social Innovation provides its members with the spaces, relationships and knowledge they need to translate ideas to impact. It’s part coworking space, part community center and part incubator for people and organizations that are changing the world. The Centre for Social Innovation provides private offices, private desks and part-time desks to people on a mission. All members have 24/7 access to workspace + lounges, meeting rooms, classrooms, equipment and—most importantly—vibrant programming and a community of passionate change-makers. For more information, visit nyc.socialinnovation.org.