Insights in Marketing Demonstrates How Psychological Profiling Helps Marketers
Posted March 12, 2013 by
i-on-Women Team to Lead Interactive Workshop on How to Better Connect with Women At The 9th Annual M2W® - The Marketing to Women Conference
CHICAGO – March 5, 2013 – Insights in Marketing, LLC (IIM), a full-service marketing research consultancy based in the Chicago area, is sponsoring the ninth annual M2W® Conference in Chicago, April 15 – 17, 2013 at the Chicago Cultural Center. The M2W® Conference is the world’s premiere conference on marketing to women. IIM’s experts from the i-on-WomenTM team will share their female-centric insights with conference attendees by hosting an interactive workshop. The workshop will demonstrate how knowing your female target’s psychological profile will lead to more effective marketing.
Why is this important? It’s important because women control more than $7 trillion in U.S. spending, and are the primary decision makers for 85 percent of all household purchases. Yet, according to research by i-on-Women™, only nine percent of women give marketers credit for effectively marketing to “her.”
According to Tinesha Craig, division director of i-on-Women™, “Any marketing campaign that doesn’t effectively connect with women results in both wasted time and money. We’ve put extensive resources into unearthing unique insights about women and we are looking forward to sharing them at M2W®.”
During IIM’s interactive workshop entitled, “I Am More Than My Age & Life Stage: Using Psychological Profiling Better to Understand Her,” i-on-Women™ experts will go beyond demographics and stereotypes and delve deeply into the psychological and behavioral dimensions of women to determine why and how they make decisions. Participants will leave the workshop with a clear understanding of how to identify, prioritize and apply meaningful female insights, while avoiding segmentation and targeting pitfalls.
The i-on-Women™ team is dedicated to uncovering valuable insights about women and translating them into more impactful and effective marketing strategies for its clients. Bolstered by a rich set of proprietary insights on women, the i-on-Women™ team leverages a variety of approaches and tools to help its clients better understand and market to women.
The team’s approach and insights are applicable to various industries and products including: financial services; automotive; insurance; wine, spirits and beer; beauty; food and beverage; household goods; durable goods; retail; travel and entertainment; personal care; health and wellness and more.
About Insights in Marketing, LLC:
Insights in Marketing, LLC (IIM) is a full-service marketing research consultancy dedicated to uncovering and translating consumer insights into clear, actionable direction. IIM’s experienced, senior-level consultants leverage creative qualitative and quantitative research techniques to help clients better understand consumers and gain a competitive edge.
M2W® is the world’s premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc.
The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction. Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, Willoughby Design, Whitaker International, Anthem!, Mabel’s Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad.
About PME® Enterprises, LLC:
PME® is a sales and marketing agency with a special emphasis on conferences, events and expositions. We offer a background including over 30 years of both trade and consumer event development and production. PME®’s specific skills include: advertising; conference, exhibit and sponsorship sales; content development and consultation for meeting programs; sales consultation; event marketing and promotion; event production and management.