Kinesis Expands Survey Incentive Redemption Options with iCardMall Partnership
Posted April 9, 2013 by
Kinesis now provides automated electronic gift card redemption for market research participants.
AUSTIN, TX (Apr 8, 2013) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a new partnership with the web-based electronic gift card platform iCardMall.
Kinesis has integrated iCardMall’s system with its robust panel management solution, Kinesis Panel™, to enable Kinesis clients to offer iCardMall’s selection of America’s top-branded electronic gift cards as part of their research panel’s incentive/rewards program. As panelists participate in market research initiatives, they can accumulate rewards points (as specified by the panel owner) that can be converted into gift cards of varying monetary value for redemption with various iCardMall-affiliated merchants.
“Recruiting and retaining qualified market research panelists requires the utilization of incentives and rewards that are highly appealing and easy to use,” said Kinesis CEO Leslie Townsend. “iCardMall provides a wide selection of gift cards from leading merchants, and Kinesis has seamlessly integrated its system with Kinesis Panel to ensure our clients can offer the industry’s most attractive rewards programs to their panelists.”
Kinesis clients who elect to utilize iCardMall can be set up in 24-48 hours, and manage the reward points’ allocations/redemptions to fit their research incentives model. Panelists, in turn, can easily redeem points for an electronic gift card with the retailer of their choosing, and have the gift card emailed automatically. Kinesis Panel also includes customizable email templates to facilitate the gift card delivery mechanism, as well as detailed reporting about the redemption transactions in real-time.
iCardMall provides electronic gift card distribution from major merchants including Chili’s, Regal Entertainment Group, Old Navy, REI, T.G.I. Friday’s, Sears, Lowes, Barnes & Noble and many more. Additional information about iCardMall is available at: www.icardmall.com
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, with European offices in London, UK, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.