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PRS’ Singapore Office Relocates To Accommodate Continued Growth

Perception Research Services International (PRS), a global leader in packaging and shopper research, has announced its office relocation. The new location will also provide clients with access to PRS’ Retail Lab by the end of 2012.

 

(Singapore) November 15, 2012 - Perception Research Services International (PRS), a global leader in packaging and shopper research, has announced its office relocation. The new location will also provide clients with access to PRS’ Retail Lab by the end of 2012. The Singapore office has moved to Samsung Hub located at 3 Church Street #18-02.

The newly launched PRS Retail Lab will offer clients a space to test their innovations while incorporating PRS’ Virtual Aisles or mobile eye-tracking technologies in their shopper or packaging research.

The move stems from PRS’ need to accommodate growth due to the demand for the company’s shopper and packaging research services. The new larger space is designed to support further expansion and allows for easy access from all points within Singapore. PRS offices are also located in the United States, Europe and Latin America.

"We are so fortunate that over the past several years, our client base has grown, along with an expanded portfolio of services. We anticipate this will continue as marketers continue to focus on understanding what drives shoppers’ behavior,” said Vincenzo Ciummo, Global Managing Director of Perception Research Services, Singapore.

PRS focuses exclusively on research to guide, measure and improve marketing communications. Since 1972, PRS has conducted thousands of studies in its primary areas of expertise: packaging, point-of-sale marketing and print advertising. Over the past 40 years, PRS pioneered and enhanced the use of PRS Eye-Tracking, introduced clients to PRS Virtual Aisles and utilized emotional measurement via facial coding for various studies.

All phone numbers and email addresses will remain the same. To reach the regional office please call 65-6590-7000 or email vciummo@prsresearch.com.

 

About PRS

Founded in 1972, Perception Research Services International (PRS) specializes in research to help clients “win at retail.” PRS now conducts over 800 custom studies annually to help marketers deepen their shopper understanding and develop more effective packaging, category management and in-store marketing efforts. In addition to the U.S. headquarters, PRS has offices in London, Geneva, Rome and Singapore. For more information visit www.prsresearch.com.

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PRS IN VIVO

PRS IN VIVO

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About PRS IN VIVO:
PRS and IN VIVO have merged to form the world’s leading research firm specializing in packaging, shopper marketing, and new product development.
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