Qualitative Research Consultants Association Elects New Board of Directors

The nine-member board is led by President Susan Saurage-Altenloh, founder of Saurage Research in Houston, TX. She is joined by 8 experienced qualitative researchers.


The Qualitative Research Consultants Association has elected a new Board of Directors for 2012-13.

The board will focus its efforts this year on strengthening the QRCA brand, sharing techniques and resources, growing professional networks, strengthening member relations, maximizing membership value, and continuing the high standards for all association operations.

The nine-member board is led by President Susan Saurage-Altenloh, founder of Saurage Research in Houston, TX. She is joined by 8 experienced qualitative researchers:

  • Vice President Kendall Nash, Burke (Cincinnati, OH)
  • Treasurer Mark Sumpter, Consumer Link Moderating & Research Consulting (Chicago, IL)
  • Secretary Monica Zinchiak, Z. Research Services (San Diego, CA)
  • Susan Abbott, Abbott Research & Consulting (Toronto, Canada)
  • Shaili Bhatt, C+R Research Services (Chicago, IL)
  • Manny Schrager, Consumer Centers of NY and NJ (Secaucus, NJ)
  • Corette Haf, The Corporate Research Consultancy (Cape) (Malmesbury, South Africa)
  • Liz Van Patten, Van Patten Research (Southampton, NY)

“It is imperative that research practitioners continue to employ and share the most advanced methodologies available. I am extremely proud to have the opportunity to lead QRCA, whose members comprise a unique network that shares successful tactics and promotes thought leadership,” Saurage-Altenloh said. “I am enthusiastic about continuing QRCA’s tradition of excellence in the upcoming year.”


About QRCA

QRCA (www.qrca.org) is a vibrant global organization of qualitative researchers immersed in the most exciting work being done in the field. Our nearly 1,000 global members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research. QRCA's award-winning quarterly magazine VIEWS, is now available online, featuring the latest trends in qualitative research from experts and QRCA members around the world.

Company profile

Qualitative Research Consultants Association

Qualitative Research Consultants Association

St. Paul, Minnesota, United States of America
(651) 290 -7491
About Qualitative Research Consultants Association:
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research.

other content shared by Qualitative Research Consultants Association

Traditional Shop-Alongs with a Twist

Kelly Heatly, QRCA

The research environment of a shop-along is often difficult to control, making on-site improvisation and creativity the norm rather than the exception. To follow are several shop-along strategies some of which are traditional and tried; others offer a twist.
Using Social Media to Enable Qualitative Research

Renee Murphy, QRCA

There are a million and one ways to use social media to better your qualitative research. In rare occasions, social media research can be conducted as a stand-alone, but more often than not, it helps the qualitative researcher to robustly meet in-person qualitative research objectives. Here are a few of my favorite ways.

Related Market Research Specialties