Ramius partners with eCGlobal Solutions to expand Recollective implementations in Latin America
Posted March 21, 2013
Ramius Corporation, developer of Recollective, an online marketing research platform, today announced it has entered a partnership agreement with eCGlobal Solutions to grow its presence in the Latin American marketplace.
(Ottawa, Canada – March 20th, 2013) Ramius Corporation (www.ramius.net), developer of Recollective, an online marketing research platform, today announced it has entered a partnership agreement with eCGlobal Solutions to grow its presence in the Latin American marketplace.
Ramius launched Recollective in November 2011 to empower marketing research agencies and brands with an innovative new toolset that integrates full mobile support, online community and activity-based workflows for identifying new consumer insights to inform decision-making. Whether for studying customer habits and buying behavior, testing concepts, or garnering feedback, by using Recollective, researchers have unlimited flexibility to engage participants throughout the purchase process.
“With Recollective already growing strongly in North America and parts of Europe, Ramius is excited to now partner with the very innovative and forward thinking eCGlobal Solutions to push in to Latin America,” said Alfred Jay, President and CEO of Ramius. “Ramius looks forward to collaborating closely with eCGlobal Solutions - as it does with all its partners around the world - to continue to strategically and rapidly innovate Recollective.
For eCGlobal Solutions, the partnership with Ramius addresses a growing need for ad-hoc or “pop-up” research communities that are quick to deploy and engage participants in an intuitive and enjoyable online experience.
"eCGlobal Solutions has pioneered the development of online communities and online panels in Latin America over the past seven years. This partnership with Ramius adds an agile tool for creating online qualitative studies and "popup" communities to eCGlobal’s suite of innovative solutions. Combining the power of our eCGlobalEx® and eCGlobalNet® platforms and their more than 1,000,000 registered consumers throughout Latin America, with the flexibility and agility of Recollective, will offer a powerful quick consumer insights tool for our clients”, says Adriana Rocha, co-founder and CEO of eCGlobal Solutions.
The growing popularity of ad-hoc online research communities is expected to continue in 2013, driven by business demand for rapid customer insights, an increasingly connected population and widespread consumer familiarity with social networking technologies. By partnering together, Ramius and eCGlobal Solutions are well positioned to satisfy this demand in Latin American markets with the Recollective platform.
Recollective is a cloud-based online research platform for marketing research agencies and brands. Combining social features including online community, an activity-based workflow, and full support for all mobile devices, Recollective allows researchers to conduct online studies that engage participants more fully and closely than ever before to identify valuable insights more accurately, efficiently, and economically. Launched in November 2011, Recollective was designed by Ramius in collaboration with leading market research agencies.
About Ramius® Corporation
Ramius Corporation is an enterprise social software company focused on the development of online community systems and social networking platforms for engagement and research. Since 1998, Ramius software has been used by millions of individual users worldwide and across customer organizations including SAP, NASA, IEEE, Kaiser Permanente, the American Marketing Association, and the World Bank. Ramius is a privately-held company based in Ottawa, Canada. To learn more about Recollective and Ramius’ services, please visit www.Ramius.net.
About eCGlobal Solutions
eCGlobal Solutions is a provider of innovative solutions that facilitate the gathering and understanding of consumer perceptions, expressions and knowledge through a combination of state of the art technologies, tools and continuous dialogue between brands and consumers. Our solutions include the development of online communities, social and mobile applications that allow brands to ask, observe, co-create and interact with consumers in real time, anytime, anywhere. We have developed proprietary technologies such as social networks eCGlobalNet case, a global network to connect and engage with consumers worldwide. With offices in the U.S., Brazil and Mexico, eCGlobal Solutions has become a leading provider of Consumer Insights for brands who want to understand, collaborate and be inspired by consumers today. Visit www.ecglobalsolutions.com.