SIS NYC Focus Group Facility Renovations
Posted March 21, 2013
After undergoing a recent improvement project, the New York focus group facilities of SIS International Research has completed a technological and aesthetic renovation of its qualitative research facilities.
NEW YORK - February 28, 2013 - After undergoing a recent improvement project, the New York focus group facilities of SIS International Research has completed a technological and aesthetic renovation of its qualitative research facilities.
The main viewing facility includes advanced audio/visual systems in the interview and observation rooms, allowing for enhanced viewing and translation options in real time. This also allows for audio and video streaming on services including closed circuit streaming applications. Other amenities include kitchen facilities and facility resources to assist clients during their trips to NYC.
The renovations in its focus group rooms were part of an office-wide renovation program that emphasize a new aesthetic and feel consistent with the firm’s location in the trendy Flatiron district of Manhattan. The wall in front of the main entryway emphasizes the historic Flatiron Building, which is located steps away from the facilities.
“We left no stone unturned when it comes to technology and experience advancements in the facilities,” SIS President Ruth Stanat said. “If clients want simultaneous translation in dozens of languages, the enhanced technology capabilities will help them to better generate insight and engage with their stakeholders.
SIS's Manhattan Qualitative Research facilities include one large and one midsize research room, with sizeable observation rooms and kitchen. Its qualitative team conducts discussion guide development, recruitment, moderation, analysis, transcription and report writing in-house.
“2013 is going to be a year of change in our industry and the world over,” Stanat says. “The new reinvigorated look to the office reflects this.
About SIS International Research Inc
SIS International Research is a leading global Market Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. SIS has served many of the world’s largest and most influential companies, serving over 70% of the Fortune 500. Founded in 1984, SIS offers many other innovative products and services for our client’s decision-making. Our company conducts Market Research, Business Intelligence and Market Intelligence for over 50 industries in over 120 countries. The company has key offices in New York, London, Shanghai and other cities.