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By Leonard Murphy
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2012 will see more massive and profound shifts within the market research industry. Lenny Murphy shares his widely-shared predictions - including the rise of qualitative, growth of big data, going glocal, brands walking their talk, measuring feeling, who's gobbling up data collection, and much more. Read More |
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By Niels Schillewaert
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While being commoditized for clients, it is time for market research to bring the consumer into the boardroom. To create 'closeness to consumer' market researchers need to work on three things: creative intelligence generation, research as conversation starter, and management responsiveness. Read More |
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By Edward Appleton
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There's been a lot of discussion recently about how best to describe our industry – are we market researchers, marketing researchers, insight experts? Is there a real difference between Insights and Research? Edward Appleton has an opinion. Read More |
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By Steve Needel
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Is eye-tracking making us blind? Has neuroscience made us stupid and have micro-expressions made us heartless? While getting lots of buzz, Steve Needel is not sure that these research tools and techniques are what we think they are and thinks they are often not what they purport to be. Read More |
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By Research Rockstar |
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4-week program designed for anyone who wants practical information and tips on newer methodologies. Includes real-world examples and real-time demonstrations on methods such as social media research, single question polls, crowdsourcing, and new online survey tools. |
This class starts January 19th, and meets in the virtual classroom for four consecutive Thursdays at 1:00 EST. Cost is $719 per student and includes 5 hours of class time.
Get details here. |
The class is taught by Research Rockstar founder Kathryn Korostoff. |
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By Tom Anderson
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Dozens of market research CEOs responded to Tom Anderson's call for predictions for 2012. Read contributions from the CEOs of companies like Kantar, Vision Critical, InsightExpress, Authentic Response, Decipher, Visionslive, Communispace, Itracks, uSamp, Insites Consulting, and many other firms. Read More |
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From Research Live
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Research Live asked research industry figures to sum up their hopes and expectations for the year ahead in a single word. The results are both familiar and unexpected: bravery, accessibility, discrimination, respect, fusion; among others. Read More |
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Exclusive By Jeffrey Henning
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Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the future and the past (and whose name is enshrined in January). Here are the Top 10 most retweeted stories of the past two weeks by the #MRX community. Read More |
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