[MR Newsletter] More Dirty Little Secrets of Online Panel Research

GreenBook Market Research Newsletter

February 8, 2012

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ISSUE

More Dirty Little Secrets of Online Panel Research
By Ron Sellers
Grey Matter Research ran a little test in 2009 on a few panels the company had used or was considering. The result was a report that burned up Twitter feeds, generated unprecedented number of LinkedIn comments, and was requested by researchers from all over the world. They've just done it again.

Advice to the Insights Supplier: Choosing a Direction
By Tony Cosentino
Given the changes in the market insights industry, the traditional supplier will need to move upstream into a strategic role, develop and sell a niche software, become the low-cost provider, or abandon the business altogether.

The CEO Series: An Interview with Kristin Luck of Decipher
By Leonard Murphy
Continuing a series of interviews with CEOs of companies that are shaping the future of market research, Lenny Murphy spoke with Kristin Luck about mobile research, the challenge of staying on top of new technologies, demand for end-to-end solutions, big ideas to focus on in 2012, and much more.

A Net Gain of Market Research Augmentation
By Leonard Murphy
The current transition of the MR industry is based on augmentation vs. wholesale adoption: One of the only viable paths existing MR firms have is to craft hybrid approaches that marry the best of traditional techniques with the newer stuff such as social media analytics, mobile methods, biometrics, and communities.

Emotions & Authenticity Matter in More Ways than One
By Tiffany McNeil
Emotions have a dramatic influence in the workplace. Tiffany McNeil argues that the empathy for our partners and colleagues and the passion for our projects is exactly what make us good at our jobs. And if we're not seriously disappointed by bad news, we don't get to be seriously elated by the good.

Five Emerging Roles That Are Changing the Face of Market Research
By Job Muscroft
Job Muscroft of Face profiles five emerging roles within MRX agencies with distinctive new skills sets: Technologist, Community Manager, Social Media Researcher, Co-creation Consultant, and Big Data Scientist.

Top 10 #MRX Stories on Twitter: Fun & Gamification in a Social Media World
Exclusive By Jeffrey Henning
Stay on top of what the market researchers are saying, commenting on, and sharing on Twitter. Of the 1,427 unique links shared by the Twitter market research community over the past two weeks, here are the top ten most retweeted.

 

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Market Research NEWS | January 26 to February 8, 2012

From research-live.com

2012 Client spending plans

Nielsen posts 8% growth in 2011 – revenue hits $5.5bn

What the Facebook FTC settlement means for market research

Omniture founder's new BI business bags $20m funding

People on the move: Appointments and Promotions in the MR Industry

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A Klout Score for Brands? Net Promoter Creator Adapts to Social Media

Online shapes shopper habits

Google Maps Help Predict Meth Labs Before They Open

Is Angry Birds Keeping Your Brain Healthy? [STUDY]

reInvention, a New Sampling Firm, Modernizes Data Collection Process

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Chief Editor:
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Contributing Editor:
Kate Speed

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