[MR Newsletter] What Emerging Research Techniques Will Be Used in 2012?

GreenBook Market Research Newsletter

February 22, 2012

ISSUE

What Emerging Research Techniques Will Be Used in 2012?
By Leonard Murphy
[GRIT Sneak Peek] The research industry is bullish about new methods, with MROCs, social media research, mobile, and text analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won't be a tipping point; it will be an avalanche of change.

How Social Media Reach Translates Into Offline Opportunity
By Leonard Murphy
Social media reach and influence translate into brand equity. As Lenny Murphy has become increasingly aware of his own journey through the social media landscape, he realized that companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here's how it works.

Counteracting the Dirty Little Secrets of Online Panels
By Ron Sellers
There are some really, really bad panels out there. The question is how we can as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?

Where Does All the Capital Funding Go?
By Simon Chadwick
[Results of the 2011 Cambiar Capital Funding Index] Looking to start up your next enterprise? Not sure how to attract funding? Here are a few clues: you should be based in the United States; your product should have something to do with social media; and the word "analytics" should appear liberally in your business plan.

Is Gamification an Option or a Requirement?
By Adriana Rocha
Gamification has become a buzzword for a reason; its adoption is critical for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future.

Researchers, Let's Take a Long Hard Look at Our Own Decisions
By Tom Ewing
Researchers like to think they provide cool-headed support for tough decisions. In fact, we're subject to the same quirks and weaknesses as the people we study, says BrainJuicer's digital culture officer Tom Ewing.

Top 10 #MRX Stories on Twitter: In Other News, Social Networks Like to Talk about Social Networks
Exclusive By Jeffrey Henning
Stay on top of what the market researchers are saying, commenting on, and sharing on Twitter. Of the 1,612 unique links shared by the Twitter market research community over the past two weeks, here are the top ten most retweeted.

Market Research NEWS | February 9 to February 22, 2012

From research-live.com

UK research professionals 'less confident' for 2012

Peanut Labs promises answers in under a minute with Crowdvi.be

Simply Measured adds Klout to Twitter reports

Changes at the top for Market Strategies International

Cint adds SaaS option for DIY sample procurement

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Brands Pinning It On Pinterest

B2B International to launch consumer market research agency

Google Accused of Tracking Apple's Users

10 Most Innovative Web Companies of 2012