By Edward Appleton

Do we need to worry about our reputation of the market research industry? I would give a resounding "Yes" as an answer. Two recent examples from the Harvard Business Review reinforce this belief. Read More

By Laura Davies

There is a little discussed reason for why some panel owners treat respondents like a commodity: The rising costs of online lead generation programs. The range of affordable online recruiting sources for panels is narrowing while the pressure to re-claim the recruitment cost is increasing. Read More

By Tony Cosentino

It's hard to put forth a one-size-fits-all model to address the different types of suppliers. Instead, Tony Cosentino attempted to set out some general models and go-to-market approaches based on the firm's specific market offer. Read More

By Jon Puleston

We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context, type of questions, respondent, etc. Although the reasons for this are complicated, it is possible to identify the driving factors that determine the level of authenticity to an answer someone may give. Read More

By Kevin Lonnie

In the midst of the largely forgettable 84th Academy Awards, there was a skit based on the idea of a 1939 focus group for "The Wizard of Oz". As he watched the piece, Kevin Lonnie tried to decipher the writer's intent which he thinks was to slam the idea of common folk aiding the creative process. Read More

By Jon Puleston

Designing surveys is without doubt a creative process similar in many ways to other creative commercial art forms like advertising and presentation design. With great visual examples, Jon Puleston argues that there is something our industry can learn from looking at the evolution of these other creative processes.Read More

Exclusive By Jeffrey Henning

Stay on top of what the market researchers are saying on Twitter. Among other trending stories, Ben Leet of uSamp reflects on his own recent angry tweet about a train voyage, and what it might mean for social media market research in general. Read More