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By Leonard Murphy
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The GreenBook Research Industry Trends Report for Spring 2012 is now available! What will our industry look like in 3-5 years? Will we even recognize it as market research? An outline of the future is emerging, and we can make some highly educated projections. Read More |
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By Leonard Murphy
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Here are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal is to glean insight on the drivers of perception around what makes a firm innovative. How can MR firms leverage this idea of "innovation" to grow their businesses? Read More |
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Learn how you can quickly and easily analyze open-ended survey text responses – including how to recode open-end responses, produce consistent results and reports and reuse previous projects to automatically recode new surveys. Download now.
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By Rajan Sambandam
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Much of conventional market research assumes that decision-making is done only by System 2 (rational) and that too with little input from System 1 (emotional). Using behavioral economics, Kahneman shows that that is not the case - researchers would be well advised to take note. Read More |
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By Ron Sellers
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In a world where any methodology choice can introduce some bias to your data, it's imperative to understand how your findings may skew. Understanding what that skew is likely to be, and what you can and cannot hope to measure accurately as a result, is part of being a good researcher in today's world. Read More |
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By Simon Falconer
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Do we pay enough attention to our clients' businesses to understand how their broader objectives relate to the work we are developing for them? From a series of interviews with international CMOs, we sought to understand the role of digital in growing businesses. Here's how we see the current trends, the challenges they throw out, and from those challenges, three imperatives. Read More |
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By Chris Dowsett
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Two years ago, Volkswagen's insights manager summed up market research as "inadequate, reactive and out of touch". A year later former GSK marketing director said agencies were too focused on tools and methodology to provide companies with the help needed to make big business decisions. What can we do to avoid the commoditization trap? Read More |
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Spring 2012 Conference | New York | April 26 - 28
Join us to explore the remarkable opportunities and challenges that the rise of social media presents for researchers. As online & social media research is still largely done on a country-by-country basis, is "global" social media the next frontier? Learn more or click here to register
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Thursday, March 29, 1:00 PM - 2:00 PM EDT (GMT -5)
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Join us for a discussion of how three paradigm-shifting factors have changed the way marketing insights are conceptualized, collected and analyzed. Our panelists are:
- Charlie Rader, Digital Insights Tools Leader, Procter & Gamble
- Steve Rappaport, ARF Knowledge Solutions Director and Author, Listen First!
- Andrew Jeavons, President, Survey Analytics
The webinar will be moderated by Lenny Murphy, Editor of the GreenBook Blog.
Click here to register now. |
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Exclusive By Jeffrey Henning
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Stay on top of what the market researchers are saying on Twitter. Of the 1,308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Read More |
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