[MR Newsletter] Google Makes Their Market Research Play: Now What?

GreenBook Market Research Newsletter

April 4, 2012

ISSUE

Google Makes Their Market Research Play: Now What?
By Leonard Murphy
The announcement that Google had launched a formal market research offering sent shock waves through the industry. What was surprising wasn't that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Lenny Murphy thinks there is.

Big Data: Opportunity or Threat for Market Research?
By Diane Liebenson
We are drowning in data, and tweets, posts and video are not the structured data that fits well into relational databases. As a result, big data requires a new way of thinking about how to store and analyze data to accommodate these new realities and turn insights into actionable decisions.

Building Your Insights Community? What to Expect from Platforms
By Dana Slaughter
Licensable community platforms allow any research consultant to create their own online insights community. Dana Slaughter took time out to get demos and trial boards for several of them. Excited by the innovation she witnessed, Dana describes the big trends and their implications for researchers.

Researchers Should Be More like "Advertising Planners"
By Edward Appleton
Conceptual intelligence, the ability to think laterally, link different aspects together – these are some of the hallmarks of great thinking. Great planners working in Communication Agencies would pride themselves on these kinds of abilities. Can research offer this?

Behavioral Economics: the Kylie Minogue of Market Research
By Leigh Caldwell
Behavioral economics, and the cognitive theories that underpin it, gives us insight into how people interpret the world, what people want, and the actions people take in response. It invalidates traditional methods of market research and marketing clichés – but only once it is taken seriously.

Is Market Research Ready for Big Data?
By Ray Poynter
50% of the revenue that is currently called market research comes from activities that do not relate to asking respondents questions. This 50% is the leading edge of the the Big Data transformation that is about to wash over marketing, market research, business information, CRM, governments, and citizens.

Top 10 #MRX Stories on Twitter: MR, Big Data & Big Data's Big Daddy
Exclusive By Jeffrey Henning
Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted: Key takeaways from Re:think 2012 / Google Consumer Surveys (of course) / Are we ready for Big Data? (and how it can trick you) / Improving focus groups.

EVENT: Sharing is Good Karma: Using Social Media for Brand Building

Presented by Leonard Murphy | Editor in Chief, GreenBook
Evening Seminar | New York City | April 26 | 6-8 PM

During this fast-paced seminar Lenny Murphy will explain how to leverage social media for brand growth – whether it's big or small. You'll learn:
- Why content is king and how to work it to your brand's advantage
- An insider's formula to increase influence
- Tools and tips to make it all seamless

Click here to register.

Market Research NEWS | March 22 to April 4, 2012

From research-live.com

Council for Research Excellence to study mobile TV viewing

Predictive analytics firm InsightsOne gets $4.3m funding

ARF seeks backers for study of panel management practices

Harris regains Nasdaq compliance

Intel leads $21m investment in Tobii's eye-tracking tech

Forbes adds emotional measurement to iPhone and Android

GutCheck adds groups to DIY qual offer

FTC backs 'do not track' opt-out for online tracking

Google makes MR entrance with Consumer Surveys tool