Moderated by Leonard Murphy

[FULL webinar transcript] Learn about the impact of mobile, local, and social convergence on marketing and insight generation from Charlie Rader (P&G), Steve Rappaport (ARF), and Andrew Jeavons (Survey Analytics). This is a long one, but it is full of great insight and thought leadership and is well worth the time to read. Read More

By Jason Anderson

Jason Anderson argues that Google Consumer Surveys accomplishes what we've known we should be doing but had neither the resources nor motivation to pursue. He thinks that Google has disintermediated all of us in the MR industry. Read More

By Dana Stanley

Not sure about geolocation and market research? Coming from the 2012 Where Conference on location and mobile technology, Dana Stanley throws out ten interesting ideas for how it can and/or could be used (assuming the respondent's consent). Read More

By Tony Cosentino

Tony Cosentino gives a bird's eye view of the sector by describing the three types of predictive analytics (Business Operations and Financial; Industry Specific; Customer Behavior and Marketing) and the three types of companies (Plumbing/Web-Analytics; Marketing/Sales Analytics Software; Services pure plays, Analytics pure plays, and SaaS enabled analytics firms). Read More

By Jonah Lehrer

For too long, we've assumed that there is a single template for human nature, which is why we diagnose most deviations as disorders. But the reality is that there are many different kinds of minds. And that's a very good thing. Read More

By Dana Stanley

Regardless of your opinion on Net Promoter Score, there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field who recently announced development of a "social NPS". Anyone who is interested in the forefront of VOC research should read this interview. Read More

Exclusive By Jeffrey Henning

Of the 1,500 links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More