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By Neal Cole
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Much of the attention given to Daniel Kahneman's book "Thinking, fast and slow" has been about how people make decisions and the implications for models of consumer behavior. However, the book also points out that researchers have their own bias – the law of small numbers! Is this bias to blame for many modern day myths? Read More |
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By Betsy Leichliter
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Get practical tips from two recent projects: One involved using smartphone-generated videos and online discussion boards to observe the evolution of painting projects in the home. The other used smartphones to share two weeks of snack-related experiences with moms and their kids. Read More |
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Download this white paper today and discover how you can gain strategic insights about your customers, integrate social data and text analytics, achieve greater relevancy by way of more precisely targeted marketing, and more. Get the white paper now.
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By Adam di Paula
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The latest GreenBook Research Industry Trends Report (GRIT) suggests that many research suppliers are not always 'on side' with a vision of the future filled with endless possibilities. And they continue to feel the pressure to serve two masters that are hard to please at the same time—quality and speed. Read More |
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By Adriana Rocha
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Brazil recently surpassed India and has become the 2nd biggest country on Facebook! But in addition to the social media phenomenon, there is another big movement happening in the country that will surely vie for our attention as researchers: the fast growth of the Brazilian smartphone market. Read More |
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By Tony Cosentino
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What does this year's PGA Tour and IIR's The Market Research "Technology" Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Read More |
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By Keith Teare
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Facebook and Google will most likely, by building or buying, evolve their monetization strategies to better suit the mobile future. It may take time, it may be painful, and they may even fail. But, when it comes to mobile – they can't live with it, and they surely can't live without it. Read More |
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Second Edition | Spring 2012 | in PRINT and ONLINE
USER GUIDE: Understand the pros and cons of new qual research methods and how to choose among them.
DIRECTORY of Platforms: Learn everything about the latest new qual research software, tools, and applications.
DIRECTORY of Providers: Find new qual research firms and consultants.
NewQual BLOG: Get original insight and learn best practices from new qual leading practitioners.
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By Jeffrey Henning
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Of the 1,280 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More |
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