[MR Newsletter] 10 Steps For Stretching MR For Better Insights

GreenBook Market Research Newsletter

May 30, 2012

ISSUE

Riding the Whirlwind of Industry Change in Market Research
By Leonard Murphy
Earlier this year we heard ambitious market research industry predictions. While it's intriguing enough that many of these predictions have already come about, what's even more monumental is that they underestimated the pace and scope of change. We're about to see a seismic shift - are you keeping up?

10 Steps For Stretching Marketing Research For More And Better Insights
By Dr. Marco Vriens
Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. How can you "stretch" marketing research (and analytics) to get more and better insights? Here are 10 steps you can take.

The Avenger's Guide to Qualitative Respondents
By Brian Madden
Anyone who's moderated knows that a difficult respondent can bring you down while good respondents refresh you just as fast. While there's no absolute field guide on how to classify and tackle these individual personalities, here is a fun evaluation that reflects what we see, personified through a Marvel™ous display of super egos.

Insights from Layla Shea, 2012 QRCA Qually Award Winner
By Rosalia Barnes
Congratulations to Layla Shea and her client, The Crohn's and Colitis Foundation of Canada, for receiving QRCA's 2012 Qually Award, which recognizes excellence in global qualitative research. Layla's extensive usage of NewQual methods was instrumental in gaining critical patient insights to help the client achieve their goals.

Market Researchers Need to Focus on Client Needs
By Rich Raquet
Instead of lamenting low response rates, we should learn to live with them - we cannot drive response rates today that were acceptable 40 years ago. Mobile phone technology offers new applications for choice methods. The value of the insights for new product development, pricing research and messaging can't be understated.

The Smartphone Psychology Manifesto
By Geoffrey Miller, Ph.D.
Geoffrey Miller looks at behavioral research using mobile electronic devices and explores how smartphone technology could have practical applications. Smartphone research will require new skills and will raise tough new ethical issues, but smartphones could transform psychology even more profoundly than PCs and brain imaging did.

Top 10 #MRX Stories on Twitter: Pinterest & Twitter Pick Up as Telephone Slows Down
By Jeffrey Henning
Of the 1,360 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted.

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Market Research NEWS | May 17 to May 30, 2012

From research-live.com

The 20 most influential market researchers and insight professionals on Twitter

FB buys BP: user experience research and design team joins social network

People on the move: Appointments and Promotions in MR

Euro fears weighing on marketers' minds - and budgets

Telephone response rates fall to 9%, says Pew report

Wayin heads for the enterprise with Great Place to Work deal

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