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By Leonard Murphy
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Earlier this year we heard ambitious market research industry predictions. While it's intriguing enough that many of these predictions have already come about, what's even more monumental is that they underestimated the pace and scope of change. We're about to see a seismic shift - are you keeping up? Read More |
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By Dr. Marco Vriens
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Marketing research and analytics are foundational tools to help firms discover compelling actionable insights. How can you "stretch" marketing research (and analytics) to get more and better insights? Here are 10 steps you can take. Read More |
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Researchers can easily get more insight from their text responses using new tools for text analysis – spending less time on manual coding and reaping increased cost savings. See how you can gain a richer, more detailed understanding of your survey results. Get it now.
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By Brian Madden
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Anyone who's moderated knows that a difficult respondent can bring you down while good respondents refresh you just as fast. While there's no absolute field guide on how to classify and tackle these individual personalities, here is a fun evaluation that reflects what we see, personified through a Marvel™ous display of super egos. Read More |
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By Rosalia Barnes
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Congratulations to Layla Shea and her client, The Crohn's and Colitis Foundation of Canada, for receiving QRCA's 2012 Qually Award, which recognizes excellence in global qualitative research. Layla's extensive usage of NewQual methods was instrumental in gaining critical patient insights to help the client achieve their goals. Read More |
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By Rich Raquet
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Instead of lamenting low response rates, we should learn to live with them - we cannot drive response rates today that were acceptable 40 years ago. Mobile phone technology offers new applications for choice methods. The value of the insights for new product development, pricing research and messaging can't be understated. Read More |
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By Geoffrey Miller, Ph.D.
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Geoffrey Miller looks at behavioral research using mobile electronic devices and explores how smartphone technology could have practical applications. Smartphone research will require new skills and will raise tough new ethical issues, but smartphones could transform psychology even more profoundly than PCs and brain imaging did. Read More |
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By Jeffrey Henning
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Of the 1,360 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More |
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