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By Leonard Murphy
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At the Market Research in the Mobile World conference next month, leaders from Procter & Gamble, Ford, Coca-Cola & BBDO will participate in a panel discussion with NetBase, Decooda, Conversition & Anderson Analytics to take the first steps to establish a framework for global benchmarking of social media research. Read More |
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By Jason Anderson
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Today, the Internet has turned everything on its ear. As an information industry, market research experiences larger effects from changes in information technology. Can research avoid the fate of many other industries that could not adapt to a rapidly changing information technology revolution? Read More |
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Researchers can easily get more insight from their text responses using new tools for text analysis – spending less time on manual coding and reaping increased cost savings. See how you can gain a more detailed understanding of your survey results. Download now.
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By Leonard Murphy
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The movement of Google into the market research industry has certainly captured the attention of the MR world. Paul McDonald, the lead Product Manager of GCS recently conducted several interviews that provide insight into the background of the project and the new survey respondent experience. Read More |
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By Edward Appleton
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Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Read Edward's take and the ensuing discussion. Read More |
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By Neal Cole
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What does the evidence from experiments in behavioural economics and neuroscience indicate about rational decision making in the face of risk and uncertainty? Are consumers' really discreet, self-determining individuals who make considered, rational decisions? This view increasingly looks misguided and is probably a fallacy. Read More |
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By Jeffrey Henning
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Throughout his DIY presentation at MRA's annual conference, Dave Goldberg contrasted SurveyMonkey to market research agencies, stating their desire to be a data partner rather than a competitor. Dave pointed out that most of their users have never purchased market research, in effect creating a whole new market of people. Read More |
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By Jeffrey Henning
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Of the 1,600+ unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More |
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