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June 16, 2011

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Chief Editor: Leonard Murphy
50 Companies That Clients Perceive as Most Innovative
Mobile Research: Return to the Wild West?
The New Face of Marketing Research Intelligence
Can There Be Device-Agnostic Research?
3 Research Start-Ups That Are Getting It Right
Reinventing Panels
Top Barriers for Technology in Research Innovation
» NEWS: Market Research News from June 2 to June 16, 2011
» EVENT: The Market Research Event 2011

50 Companies That Clients Perceive as Most Innovative

As part of the last round of the GRIT Study we asked respondents to name the companies they consider to be the most innovative. The result was a list of 50 market research firms. Here's a table that shows absolute rank, total mentions, and mentions broken down by suppliers and clients. Read More

 

Mobile Research: Return to the Wild West?

Mobile research presents a great opportunity to add insight to research, says Thomas Edwards, the boss of Synovate's new mobile division. But as numerous providers seek to cash in, will it suffer from the same problems that online research did a few years ago? Read More

 

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Market Research in the Mobile World

The New Face of Marketing Research Intelligence

Tom Anderson recaps his candid views of some of the critical issues impacting market research today. He touches on changing client needs are and on how to make sure researchers don't end up as "road kill" on the information superhighway. Read More

 

Can There Be Device-Agnostic Research?

What does that mean for response bias? How can we control the sample? How will results be comparable? One thing is clear: We can't tell our respondents which device they should use to open up our surveys. Read More

 

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GreenBook Research Industry Trends Report - Spring 2011

3 Research Start-Ups That Are Getting It Right

Meet Join the Dots, Motista, and Decooda. Each of these three start-ups is pioneering an innovative new model that is a great example of where market research/strategic business intelligence is moving towards. Read More

 

Reinventing Panels

Five new strategic categories of panel companies have arisen: social networks / communities, providers of data and consumer connections, DIY technology suppliers, mobile engagement platforms, and hybrids. Which will gain the most traction? Read More

 

Top Barriers for Technology in Research Innovation

Risk-aversion can be a common characteristic of large companies. In his presentation at the TMDR conference, Dr. William MacElroy from Socratic Technologies explained his research behind a common complaint by technology-driven researchers: Why do research companies hate technology? Read More

 

Market Research NEWS | June 2 to June 16, 2011

Smartphone Surveys Prove Their Validity in Marketing Research
Sample suppliers SSI and Opinionology to merge
WPP earmarks £200m for acquisitions, says Sorrell
Ad bodies want 'viewable impressions' from digital media measurement
Motista launches 'customer connection' tool
Till out, Angrisani in as Harris Interactive CEO
Ipsos in talks about buying Synovate
P&G drives word of mouth
Global media habits evolve
Consumers More Likely to Express Satisfaction via SocNet
What's Next For LinkedIn?
TOP 10 MR Stories on Twitter: Exclusive by Jeffrey Henning
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks.View online version.
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