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By Leonard Murphy
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As part of the last round of the GRIT Study we asked respondents to name the companies they consider to be the most innovative. The result was a list of 50 market research firms. Here's a table that shows absolute rank, total mentions, and mentions broken down by suppliers and clients. Read More |
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By James Verrinder
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Mobile research presents a great opportunity to add insight to research, says Thomas Edwards, the boss of Synovate's new mobile division. But as numerous providers seek to cash in, will it suffer from the same problems that online research did a few years ago? Read More |
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November 7-9, 2011 | The Peabody | Orlando, Florida
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By Tom H. C. Anderson
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Tom Anderson recaps his candid views of some of the critical issues impacting market research today. He touches on changing client needs are and on how to make sure researchers don't end up as "road kill" on the information superhighway. Read More |
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By Reineke Reitsma
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What does that mean for response bias? How can we control the sample? How will results be comparable? One thing is clear: We can't tell our respondents which device they should use to open up our surveys. Read More |
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By Leonard Murphy
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Meet Join the Dots, Motista, and Decooda. Each of these three start-ups is pioneering an innovative new model that is a great example of where market research/strategic business intelligence is moving towards. Read More |
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By Leonard Murphy
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Five new strategic categories of panel companies have arisen: social networks / communities, providers of data and consumer connections, DIY technology suppliers, mobile engagement platforms, and hybrids. Which will gain the most traction? Read More |
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By Shaili Bhatt
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Risk-aversion can be a common characteristic of large companies. In his presentation at the TMDR conference, Dr. William MacElroy from Socratic Technologies explained his research behind a common complaint by technology-driven researchers: Why do research companies hate technology? Read More |
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