By Edward Appleton

There is a need for MR to move from an "engage and inform" mode to one that shapes and drives business decisions. If we aspire to being business partners, what consultancy skills do we need to acquire, and how should we get started? Read More

By Tim McCutcheon

Marketing research has taken on a new role within organizations. It needs to be used to move the business forward, either through evolution or revolution. The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant. Read More

By Ray Poynter

Are the social media heavy users in #MRX ahead of the curve, creating reputations and gaining first mover advantage, or are they simply talking to each other? Perhaps they are simultaneously ignoring the mainstream and being ignored by the mainstream? Read More

By Michael Wolfe

Correlation models between social media and revenue are revealing insights. Integrated and coordinated efforts to increase customer service, when accompanied by increases in advertising & marketing, will generate a greater impact than when activating these programs separately and independently. Read More

By Gavin Winter

How can we advance and build-on the undoubted utility of EFM tools, further improve their utility and impact while at the same time harnessing social media in a meaningful, more holistic and actionable way? Read More

By Julie Wittes Schlack

In the first Communispace UNwebinar, we polled the audience about their thoughts on emerging consumer insights techniques and used field data to kickstart an open conversation. The result was a lively and provocative discussion - watch the video and view key takeaways. Read More

By Jeffrey Henning

Of the 1,500 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Read More