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By Jason Brownlee
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We should not fear social web feedback as a dangerous rival to, or replacement for, structured MR practices. Indeed, a more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations. Read More |
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By Leonard Murphy
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The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry? Read More |
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By Niels Schillewaert
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When information is hard to get, presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out on. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people! Read More |
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By Rich Raquet
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At the recent MRA Annual Conference, a presentation from Sage Software illustrated how breaking purist research rules directly boosted customer satisfaction. Market research is waking up to the potential that new technology and new thinking can offer. Read More |
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By Joe Fernandez
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Last week it was revealed that the Canadian government had started analysing the results of some surveys in-house rather than relying on research agencies, as a cost-saving measure. It "not only saves analysis and reporting costs," said a spokesman, "but also permits tracking and comparison of results over time". Read More |
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By Renee Murphy
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In our lead up to our Market Research in the Mobile World event this July 18 & 19, Renee Murphy has conducted a series of interviews with some of the speakers. MRMW will explore the future of insight innovation through the convergence of mobile, social media, advanced analytics, and the frontiers of human understanding. Read More |
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By Jeffrey Henning
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Of the 1,500 unique links shared on the Twitter #MRX community last week, here are the top 10 most retweeted. Read More |
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