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July 13, 2011

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Chief Editor: Leonard Murphy
Innovation and the 2010 Honomichl 50
The Limiting Adjective of "Marketing" Research
5 Ways to Engage Participants in Online Bulletin Boards
Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight
Cloud Computing and Saas Technology in the Research Industry
How the World Uses Social Networks [INFOGRAPHIC]
 
» NEWS: Market Research News from June 30 to July 13, 2011
» TOP 10: Market Research Stories on Twitter
» EVENT: Market Research in the Mobile World

Innovation and the 2010 Honomichl 50

Innovation and the 2010 Honomichl 50

The 2010 Honomichl Top 50 Report was released earlier than expected. Let's contrast it with the GRIT Top 50 Innovative firms to understand innovation as a driver of revenue growth. Read More

 

The Limiting Adjective of "Marketing" Research

The Limiting Adjective of Marketing Research

If Marketing Research is outdated, how do we define our new larger reality? The range of potential tools and applications - everything from ideation development to social media monitoring to Crowdsourcing - becomes difficult to pin down. Read More

 

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The Market Research Event

5 Ways to Engage Participants in Online Bulletin Boards

5 Ways to Engage Participants in Online Bulletin Boards

Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Read More

 

Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight

Mobile Ethnography—the Fast, Non-Creepy Path to Consumer Insight

The smart phone, Flipcam, and YouTube have collectively deputized ordinary people to become participant observers, not just of the lives of others, but of their own lives. Let your customers engage in the useful comparison between what they say, what they think they do, and what they actually do - here are a few examples. Read More

 

EVENT: Market Research in the Mobile World

Last Chance to Register! Conference is Next Week - July 19 & 20
Presented by:

Discover how mobile technologies, social media, and the "app revolution" are being used for research, marketing, brand engagement and insight generation. Hear speakers from Citi, Microsoft, Edelman, Hallmark, Kantar, TNS, Dynamic Logic, Lumi Mobile, Thumbspeak, iPinion, Decipher, and many other leading organizations.

View Conference Agenda | Visit Website | REGISTER

Cloud Computing and Saas Technology in the Research Industry

Cloud Computing and Saas Technology in the Research Industry

Let's look at what this means for survey design and data collection, data analysis and insight communication, the new opportunities for clients and the implications for research agencies. Read More

 

How the World Uses Social Networks [INFOGRAPHIC]

How the World Uses Social Networks [INFOGRAPHIC]

Trendstream conducted six waves of surveys about global consumer adoption of the Internet and social media to define three behavior types: messagers, groupers and content sharers. Global Web Index has mapped these differences in a stunning infographic. Read More

 

Market Research NEWS | June 30 to July 13, 2011

Tracking the trackers research-live.com
Mobile research – great hope or false dawn? research-live.com
WPP ad-targeting launch prompts calls for online 'bill of rights' research-live.com
GfK realigns sector structure and management for new strategy research-live.com
MIT Develops Electronic Glasses That Can Read Emotions
Netvibes Upgrades Social Media Dashboards
Yahoo! to Target Ads Based on Customer E-mails
Google+ not ready for brands
Levi Strauss, Kraft and Coca-Cola embrace big ideas
Marketers must 'engage or die' with social media

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Top 10 #MRX Stories: Ghosts of Survey Past and Survey Future

Top 10 #MRX Stories: Ghosts of Survey Past and Survey Future

There's now ample opportunity to stay on top of what the market research community is saying on Twitter. Here are the top 10 most re-tweeted links shared by the #MRX community collected and summarized. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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