[MR Newsletter] 10 Key Trends: Research Innovation during Disruptive Change

GreenBook Market Research Newsletter

July 25, 2012

ISSUE

10 Key Trends: Research Innovation during Disruptive Change
By Leonard Murphy
Coming out of the MRMW conference, Lenny Murphy shares his main observations and their implications for the MR industry. He explains why emotional measurement is the new MR frontier, why we are all quallies now, why norms may not matter anymore, or why data collection is the ultimate commodity (plus much more).

Market Research Software I Wish I Had
By Jason Anderson
A quick note from Jason Anderson to the software entrepreneurs out there: "There are lots of software technologies that would really help me create some kick-ass research insights. Unfortunately, nobody has built them yet (or if they have, they haven't reached my inbox)."

Standards for the Sake of Standards
By Tom Anderson
Who wouldn't be a supporter of standards? But when we talk about "Industry Standards", Tom Anderson thinks that's an entirely different thing. He argues the case for not wasting time with standards, especially in new and emerging areas like text and social media analytics.

Procter & Gamble, Babies, and Digital Qualitative
By Kristin Schwitzer
The NewQual blog editor Kristin Schwitzer recaps her favorite session at the MRMW conference, the story of P&G's innovative exploration of the lives of babies and their moms over the course of three months and how mobile and online qualitative provided the perfect solution.

How Research Can Help Prevent Mis-Selling in Financial Services
By Neal Cole
Having accurate and credible monitoring of customer interactions is critical for many businesses, especially in situations where advice is being given. Neal Cole gives an example of a successful research program to monitor service standards and establish training needs for a financial services company.

Top 5 Takeaways from MRMW Conference
By Julie Diaz-Asper
The Market Research in the Mobile World conference agenda was packed full with market research thought leadership, inspiring case studies, and presentations of innovative tools. Julie Diaz-Asper presents some top takeaways coupled with real-time reactions observed on Twitter.

Top 10 #MRX Twitter Stories: SM Best Practices, Trends & Complaints
By Jeffrey Henning
Of the 1,520 links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted: using gamification is survey for children, top 10 complaints about social media research, how to avoid costly cognitive biases, and more.

FREE IBM White Paper: The How's and Why's of Survey Research

Discover the seven steps to better survey research -- and discover how predictive analytics can take it to the next level. Get the white paper now.

Market Research News & Views | July 12 to July 25, 2012

From research-live.com

Most influential market research voices on Twitter

QuestBack launches Listen & Act tool to bolster Social CRM capabilities

Research Now rebrands iPinion following acquisition

PollBuzzer launched as new US DIY consumer opinion service

Pinterest analytics site PinReach up for sale

ONS publishes first data from wellbeing survey

MRA backs FCC's new do-not-call list for emergency numbers

Global marketing budgets continue to be hit by economic woes

$750k for mobile analytics platform Keen

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