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By Leonard Murphy
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Coming out of the MRMW conference, Lenny Murphy shares his main observations and their implications for the MR industry. He explains why emotional measurement is the new MR frontier, why we are all quallies now, why norms may not matter anymore, or why data collection is the ultimate commodity (plus much more). Read More |
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By Jason Anderson
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A quick note from Jason Anderson to the software entrepreneurs out there: "There are lots of software technologies that would really help me create some kick-ass research insights. Unfortunately, nobody has built them yet (or if they have, they haven't reached my inbox)." Read More |
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By Tom Anderson
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Who wouldn't be a supporter of standards? But when we talk about "Industry Standards", Tom Anderson thinks that's an entirely different thing. He argues the case for not wasting time with standards, especially in new and emerging areas like text and social media analytics. Read More |
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By Kristin Schwitzer
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The NewQual blog editor Kristin Schwitzer recaps her favorite session at the MRMW conference, the story of P&G's innovative exploration of the lives of babies and their moms over the course of three months and how mobile and online qualitative provided the perfect solution. Read More |
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Discover the seven steps to better survey research -- and discover how predictive analytics can take it to the next level. Get the white paper now.
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By Neal Cole
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Having accurate and credible monitoring of customer interactions is critical for many businesses, especially in situations where advice is being given. Neal Cole gives an example of a successful research program to monitor service standards and establish training needs for a financial services company. Read More |
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By Julie Diaz-Asper
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The Market Research in the Mobile World conference agenda was packed full with market research thought leadership, inspiring case studies, and presentations of innovative tools. Julie Diaz-Asper presents some top takeaways coupled with real-time reactions observed on Twitter. Read More |
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By Jeffrey Henning
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Of the 1,520 links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted: using gamification is survey for children, top 10 complaints about social media research, how to avoid costly cognitive biases, and more. Read More |
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