[MR Newsletter] The Changing Landscape of Online Qualitative Research

GreenBook Market Research Newsletter

August 10, 2011

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ISSUE

The Changing Landscape of Online Qualitative Research
By Derek Sawchuck
Consumers have embraced the social and community aspect of the Internet like no one would have imagined 10 years ago. Technical advancements, driven by today's social consumer, are changing the way we conduct qualitative research.

New Tools & New Strategies: The Future of MR
Interview with Jill Chiara of Forrester
In a wide–ranging interview, Lenny Murphy asked Jill Chiara of Forrester the following questions (and many more): How are you combining tracking data with qualitative data from communities? What technologies do you consider to be "game changers"? What are the implications of recent merger activity for the broader industry?

Facebook Is The New Nielsen Family
By E.B. Boyd
The information and measurement company is about to release a new service that will tell advertisers who's seeing their ads--anywhere on the Internet. And Facebook is going to be the engine that powers it.

MROCs: Qualitatively Speaking to Your Target 24/7/365
By Holly M. O'Neill, QRCA
What if you could engage in a meaningful marketing research dialogue with your audience at any time and in no time? Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal.

The SmartPen - Simple, Easy, Unobtrusive
By Susan Abbott
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Researchers are good at hijacking the technology created for other things and make it work for us. The SmartPen is one of these things.

Pentagon Seeks a Few Good Social Networkers
By David Streitfeld
The Pentagon is planning to use sites like Facebook and Twitter as both a resource and a weapon in future conflicts. Its research and development agency is offering $42 million in funding to anyone who can help. Research firms should be interested.

Top 10 #MRX Stories: Merger Mania, Mobile Mania
Exclusive By Jeffrey Henning
Stay on top of what the market research community is saying on Twitter. Of the thousands of unique #MRX links shared in the past two weeks, here are 10 of the most retweeted, in order of the number of people retweeting them.

 

EVENT: Big MR Data Privacy Debate

August 22, 12:00 pm EST

Panelists: Peter Milla, Ray Poynter, Tom H.C. Anderson, Michalis Michael, MRS (TBD). Moderated by Andrew Jeavons.
Hosted by: Leonard Murphy
Presented by: GreenBook, NewMR, MRGA and NGMR.
Read more | Register here

 

RESOURCE: New Qualitative Research Methods & Tools | Online & Mobile

User Guide explains the pros and cons of new qual research methods.

Platforms Directory offers a detailed overview of current qual research software and applications.

Providers Directory connects buyers with new qual research experts, both firms & consultants.

 

Market Research NEWS | July 27 to August 10, 2011

From research-live.com

Kissmetrics chief says tracking lawsuits are 'meritless'

Economic fears to flatten 2011 ad spend growth, Warc predicts

Ipsos must protect Synovate's 'golden nuggets', says Adrian Chedore

Matthias Hartmann to replace Wübbenhorst as GfK CEO

Arbitron acquires mobile measurement firm Zokem in $24m deal

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Outlook for SurveyMonkey, CEO Goldberg's Strategy

comScore Debuts Social Media ROI Tool

Web tracking has become a privacy time bomb

Agencies must adapt

New approach needed to reach "iConsumers"

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Chief Editor:
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Contributing Editor:
Kate Speed

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