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August 10, 2011

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Chief Editor: Leonard Murphy
The Changing Landscape of Online Qualitative Research
New Tools & New Strategies: The Future of MR
Facebook Is The New Nielsen Family
MROCs: Qualitatively Speaking to Your Target 24/7/365
The SmartPen - Simple, Easy, Unobtrusive
Pentagon Seeks a Few Good Social Networkers
 
» NEWS: Market Research News from July 27 to August 10, 2011
» TOP 10: Market Research Stories on Twitter
» EVENT: MR Data Privacy Debate

The Changing Landscape of Online Qualitative Research

The Changing Landscape of Online Qualitative Research

Consumers have embraced the social and community aspect of the Internet like no one would have imagined 10 years ago. Technical advancements, driven by today's social consumer, are changing the way we conduct qualitative research. Read More

 

New Tools & New Strategies: The Future of MR

New Tools & New Strategies: The Future of MR

In a wide–ranging interview, Lenny Murphy asked Jill Chiara of Forrester the following questions (and many more): How are you combining tracking data with qualitative data from communities? What technologies do you consider to be "game changers"? What are the implications of recent merger activity for the broader industry? Read More

 

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AMA Research & Strategy Summit

Facebook Is The New Nielsen Family

Facebook Is The New Nielsen Family

The information and measurement company is about to release a new service that will tell advertisers who's seeing their ads--anywhere on the Internet. And Facebook is going to be the engine that powers it. Read More

 

MROCs: Qualitatively Speaking to Your Target 24/7/365

MROCs: Qualitatively Speaking to Your Target 24/7/365

What if you could engage in a meaningful marketing research dialogue with your audience at any time and in no time? Market Research Online Communities combine key aspects of social media with the rigor of marketing research, all in one online portal. Read More

 

EVENT: Big MR Data Privacy Debate

MR Data Privacy Debate

August 22, 12:00 pm EST

 

Panelists: Peter Milla, Ray Poynter, Tom H.C. Anderson, Michalis Michael, MRS (TBD). Moderated by Andrew Jeavons.

 

Hosted by: Leonard Murphy

 

Presented by: GreenBook, NewMR, MRGA and NGMR.

 

Read more | Register here

RESOURCE: New Qualitative Research Methods & Tools | Online & Mobile

New Qualitative Research Methods & Tools | Online & Mobile

User Guide explains the pros and cons of new qual research methods.

 

Platforms Directory offers a detailed overview of current qual research software and applications.

 

Providers Directory connects buyers with new qual research experts, both firms & consultants.

The SmartPen - Simple, Easy, Unobtrusive

The SmartPen - Simple, Easy, Unobtrusive

The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Researchers are good at hijacking the technology created for other things and make it work for us. The SmartPen is one of these things. Read More

 

Pentagon Seeks a Few Good Social Networkers

Pentagon Seeks a Few Good Social Networkers

The Pentagon is planning to use sites like Facebook and Twitter as both a resource and a weapon in future conflicts. Its research and development agency is offering $42 million in funding to anyone who can help. Research firms should be interested. Read More

 

Market Research NEWS | July 27 to August 10, 2011

Kissmetrics chief says tracking lawsuits are 'meritless' research-live.com
Economic fears to flatten 2011 ad spend growth, Warc predicts research-live.com
Ipsos must protect Synovate's 'golden nuggets', says Adrian Chedore research-live.com
Matthias Hartmann to replace Wübbenhorst as GfK CEO research-live.com
Arbitron acquires mobile measurement firm Zokem in $24m deal research-live.com
Outlook for SurveyMonkey, CEO Goldberg's Strategy
comScore Debuts Social Media ROI Tool
Web tracking has become a privacy time bomb
Agencies must adapt
New approach needed to reach "iConsumers"

Top 10 #MRX Stories: Merger Mania, Mobile Mania

Top 10 #MRX Stories: Merger Mania, Mobile Mania

Stay on top of what the market research community is saying on Twitter. Of the thousands of unique #MRX links shared in the past two weeks, here are 10 of the most retweeted, in order of the number of people retweeting them. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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