|
By Derek Sawchuk
|
|
 |
Consumers have embraced the social and community aspect of the Internet like no one would have imagined 10 years ago. Technical advancements, driven by today's social consumer, are changing the way we conduct qualitative research. Read More |
|
|
|
|
|
Interview with Jill Chiara of Forrester
|
|
 |
In a wide–ranging interview, Lenny Murphy asked Jill Chiara of Forrester the following questions (and many more): How are you combining tracking data with qualitative data from communities? What technologies do you consider to be "game changers"? What are the implications of recent merger activity for the broader industry? Read More |
|
|
|
advertisement |
 |
|
By E.B. Boyd
|
|
 |
The information and measurement company is about to release a new service that will tell advertisers who's seeing their ads--anywhere on the Internet. And Facebook is going to be the engine that powers it. Read More |
|
|
|
|
By Holly M. O'Neill, QRCA
|
|
 |
What if you could engage in a meaningful marketing research dialogue with your audience at any time and in no time? Market Research Online Communities combine key aspects of social media with the rigor of marketing research, all in one online portal. Read More |
|
|
|
|
 |
August 22, 12:00 pm EST
Panelists: Peter Milla, Ray Poynter, Tom H.C. Anderson, Michalis Michael, MRS (TBD). Moderated by Andrew Jeavons. Hosted by: Leonard Murphy Presented by: GreenBook, NewMR, MRGA and NGMR. Read more | Register here
|
|
|
|
 |
User Guide explains the pros and cons of new qual research methods.
Platforms Directory offers a detailed overview of current qual research software and applications.
Providers Directory connects buyers with new qual research experts, both firms & consultants.
|
|
|
|
By Susan Abbott
|
|
 |
The project: B2B innovation. The method: on-site ethnography. The tool: a smart-pen. Researchers are good at hijacking the technology created for other things and make it work for us. The SmartPen is one of these things. Read More |
|
|
|
|
|
By David Streitfeld
|
|
 |
The Pentagon is planning to use sites like Facebook and Twitter as both a resource and a weapon in future conflicts. Its research and development agency is offering $42 million in funding to anyone who can help. Research firms should be interested. Read More |
|
|
|
|
| |
|
|
Exclusive By Jeffrey Henning
|
|
 |
Stay on top of what the market research community is saying on Twitter. Of the thousands of unique #MRX links shared in the past two weeks, here are 10 of the most retweeted, in order of the number of people retweeting them. Read More |
|
|
|
|
