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By Leonard Murphy
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Some saw positive news in the Honomichl Report about the recovery of the Global 25 but the real story is mixed at best. The report is only a snapshot of a segment of the market research industry and although helpful, it fails to give a complete picture of the dynamic ecosystem that MR is today. Read More |
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By Betty Adamou
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Although Gamification is a 'buzzword', it is a buzzword for a reason. It's a concept with real integrity and value. It's also fun. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. Read More |
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By Amy Savin
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Personas are a terrific way for marketing teams to have a "cheat sheet" to remind themselves of the important aspects of the target consumer. Today's in depth online qualitative tools can help create personas, making it easier for teams to ponder "What would Susie think about this?" Read More |
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by Kevin Lonnie
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42% of GRIT Survey respondents (and most of client-side researchers) said "yes, we need to develop a new term that is more reflective of what our business is today." Even though this is not the majority, it does indicate a divide in how our industry views itself. Here are some particularly insightful comments. Read More |
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Presented by ARF
September 15, 2011 | 2:30PM–4:30PM ET
The future holds exciting opportunities for researchers. Those who embrace change and master the new roles will have challenging and rewarding careers!
Attend in person or virtually.
Learn more
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Written by Kathryn Korostoff for those who hire and manage market research agencies and are seeking to optimize the process and improve the actionability of end results.
Exclusively available on GreenBook.org for FREE.
Read Introduction
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By Ray Poynter
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The prefix "Big" has been used for a commodity that changed the nature of society and commerce, for example Big Oil or Big Coal. Well, there is a new Big commodity on the block, and it is promising to reshape commerce, businesses and even society. Read More |
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By Jason Anderson
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Several trade groups have been exploring online research privacy issues, in the hopes of establishing common standards. The debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. Read More |
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Exclusive By Jeffrey Henning
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Stay on top of what the market research community is saying on Twitter. Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, in order of the number of people retweeting them. Read More |
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