View Mobile Version

August 24, 2011

Sign Up   See Online Issue   Forward to a Friend
GreenBook Market Research Newsletter
Feedback   Advertise
 
Chief Editor: Leonard Murphy
The Honomichl Global 25: Only a Part of the MR Story
What the hell is Gamification?
Personas Made Even Better Via Online Qual
Does Marketing Research Need a New Name? (debate continues)
Big Data: Challenges and Predictions. Are You Ready?
A Client-Side Researcher's Perspective on MR Data Privacy
 
» NEWS: Market Research News from August 11 to August 24, 2011
» TOP 10: MR Stories on Twitter
» EVENT: Researcher of the Future Forum

The Honomichl Global 25: Only a Part of the MR Story

The Honomichl Global 25: Only a Part of the MR Story

Some saw positive news in the Honomichl Report about the recovery of the Global 25 but the real story is mixed at best. The report is only a snapshot of a segment of the market research industry and although helpful, it fails to give a complete picture of the dynamic ecosystem that MR is today. Read More

 

What the hell is Gamification?

What the hell is Gamification?

Although Gamification is a 'buzzword', it is a buzzword for a reason. It's a concept with real integrity and value. It's also fun. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. Read More

 

advertisement

MicroPanel - Build Your Community Now!

Personas Made Even Better Via Online Qual

Personas Made Even Better Via Online Qual

Personas are a terrific way for marketing teams to have a "cheat sheet" to remind themselves of the important aspects of the target consumer. Today's in depth online qualitative tools can help create personas, making it easier for teams to ponder "What would Susie think about this?" Read More

 

Does Marketing Research Need a New Name? (debate continues)

Does Marketing Research Need a New Name? (debate continues)

42% of GRIT Survey respondents (and most of client-side researchers) said "yes, we need to develop a new term that is more reflective of what our business is today." Even though this is not the majority, it does indicate a divide in how our industry views itself. Here are some particularly insightful comments. Read More

 

EVENT: Researcher of the Future Forum

Presented by ARF

 

September 15, 2011 | 2:30PM–4:30PM ET

 

The future holds exciting opportunities for researchers. Those who embrace change and master the new roles will have challenging and rewarding careers!

 

Attend in person or virtually. Learn more

RESOURCE: How to Hire + Manage Market Research Agencies

How to Hire + Manage Market Research Agencies

Written by Kathryn Korostoff for those who hire and manage market research agencies and are seeking to optimize the process and improve the actionability of end results.

 

Exclusively available on GreenBook.org for FREE.
Read Introduction

Big Data: Challenges and Predictions. Are You Ready?

Big Data: Challenges and Predictions. Are You Ready?

The prefix "Big" has been used for a commodity that changed the nature of society and commerce, for example Big Oil or Big Coal. Well, there is a new Big commodity on the block, and it is promising to reshape commerce, businesses and even society. Read More

 

A Client-Side Researcher's Perspective on MR Data Privacy

A Client-Side Researcher's Perspective on MR Data Privacy

Several trade groups have been exploring online research privacy issues, in the hopes of establishing common standards. The debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. Read More

 

Market Research NEWS | August 11 to August 24, 2011

Ad spend growth expectations lowered research-live.com
Nielsen testing for cable TV viewed on iPads research-live.com
ARF hires Campbell Soup man as ad effectiveness EVP research-live.com
People on the move: Promotions in the industry research-live.com
Cape Cod Startup PartingGift Looks to Gamify Market Research
Want To See The Presentations From Market Research In The Mobile World? Here's How!
Coca-Cola taps new trends
There's an ape for that: Orangutans love their iPads
Innovation "death spiral" threatens brands

Top 10 #MRX Stories: Going Public with Arguments about Privacy

Top 10 #MRX Stories: Going Public with Arguments about Privacy

Stay on top of what the market research community is saying on Twitter. Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, in order of the number of people retweeting them. Read More

 
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Aug 10 | July 26 | July 13 | June 29 | June 16 | June 2
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
Copyright © 2011 GreenBook. All rights reserved.

 

New York American Marketing Association | 116 E 27th St. 6th Floor New York, NY 10016
We protect your privacy.