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Interview with Rory Sutherland, Vice Chairman, Ogilvy Group UK
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Rory Sutherland is a leading proponent of applying behavioral economics theory to the practice of marketing and advertising. He's interested in what people actually do, and how they actually make decisions about the products they buy, rather than what they say they do. Read More |
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By Shaili Bhatt
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Experienced online community moderator Shaili Bhatt shares the wizardry behind successful market research online communities (MROCs) and the meaningful journey of exploration and co-creation that results from the process. Read More |
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By Andrew Jeavons
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Some researchers seem to see research as a "serious" subject not to be trivialized or polluted by "gamificiation". The problem is that they don't understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development. Read More |
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By Tom Wilms
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Researchers are proving agile at applying new methodologies to old problems, but are still failing to tackle the 'so what' question. Complex markets mean they have to move beyond counting to recounting – storytelling that describes not only what's happening and why, but also why it matters. Read More |
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Wednesday, Sept. 28, 2011 | 8:00am-12:00pm | New York City | Presented by:
Kathryn Korostoff, Research Rockstar |
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The best way to run an online survey is to hire a pro to do it for you. But let's face it, sometimes there just isn't enough in the company piggy bank to make this happen and you are on your own. Research Rockstar to the rescue!
This morning seminar will teach you:
- 5 steps to planning a successful online survey
- How to avoid common survey design problems
- All about question types and scales
- How to minimize bias and maximize honesty
- Tips for getting people to complete your questionnaire
- Where to find the best online research tools
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watch a short video about the seminar
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Learn more | Register today |
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By Brian Solis
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Brian Solis describes a framework that ties social media to business priorities and objectives and demonstrates how a company's social engagement will enable its progress. Social media must be an enabler to a business and that's what you need to show your CEO. Read More |
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By Leonard Murphy
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Our industry prepares for many of the big MR conferences and events: AMA, ESOMAR, NewMR, and TMRE. There are different reasons to look forward to and be excited about each of these, so here's a little rundown. Read More |
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Exclusive By Jeffrey Henning
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Stay on top of what the market research community is saying on Twitter. Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, in order of the number of people retweeting them. Read More |
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