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September 7, 2011

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Chief Editor: Leonard Murphy
Questioning the Nature of Research
Wizardry of MROCs: A Meaningful Journey
Games Are Serious - The Power of Play
Measuring Attitude is not Enough: Tell me a Story
What's the ROI of Social Media?
It's Conference Time!
 
» NEWS: Market Research News from Aug 25 to Sep 7, 2011
» TOP 10: MR Stories on Twitter
» EVENT: Designing Online Surveys | Seminar

Questioning the Nature of Research

Questioning the Nature of Research

Rory Sutherland is a leading proponent of applying behavioral economics theory to the practice of marketing and advertising. He's interested in what people actually do, and how they actually make decisions about the products they buy, rather than what they say they do. Read More

 

Wizardry of MROCs: A Meaningful Journey

Wizardry of MROCs: A Meaningful Journey

Experienced online community moderator Shaili Bhatt shares the wizardry behind successful market research online communities (MROCs) and the meaningful journey of exploration and co-creation that results from the process. Read More

 

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The Market Research Event 2011

Games Are Serious - The Power of Play

Games Are Serious - The Power of Play

Some researchers seem to see research as a "serious" subject not to be trivialized or polluted by "gamificiation". The problem is that they don't understand how fundamental games are to human thought. Far from being trivial, games are a fundamental necessity for us in our cognitive development. Read More

 

Measuring Attitude is not Enough: Tell me a Story

Measuring Attitude is not Enough: Tell me a Story

Researchers are proving agile at applying new methodologies to old problems, but are still failing to tackle the 'so what' question. Complex markets mean they have to move beyond counting to recounting – storytelling that describes not only what's happening and why, but also why it matters. Read More

 

EVENT: Designing Online Surveys - A Practical Introduction | Seminar

Wednesday, Sept. 28, 2011 | 8:00am-12:00pm | New York City

 

Presented by:
Kathryn Korostoff, Research Rockstar

The best way to run an online survey is to hire a pro to do it for you. But let's face it, sometimes there just isn't enough in the company piggy bank to make this happen and you are on your own. Research Rockstar to the rescue!

 

This morning seminar will teach you:

 

  • 5 steps to planning a successful online survey
  • How to avoid common survey design problems
  • All about question types and scales
  • How to minimize bias and maximize honesty
  • Tips for getting people to complete your questionnaire
  • Where to find the best online research tools

 

watch a short video about the seminar

 

Learn more | Register today

What's the ROI of Social Media?

What's the ROI of Social Media?

Brian Solis describes a framework that ties social media to business priorities and objectives and demonstrates how a company's social engagement will enable its progress. Social media must be an enabler to a business and that's what you need to show your CEO. Read More

 

It's Conference Time!

It's Conference Time!

Our industry prepares for many of the big MR conferences and events: AMA, ESOMAR, NewMR, and TMRE. There are different reasons to look forward to and be excited about each of these, so here's a little rundown. Read More

 

Market Research NEWS | August 25 to September 7, 2011

Behavioural targeting code in force for IAB members research-live.com
Ipsos/Synovate deal clears US anti-trust authorities research-live.com
ComScore sued over 'secret' tracker software downloads research-live.com
Pureprofile to add iPhone app, Facebook integration research-live.com
The quest for talent research-live.com
Why we're right to trust our gut instincts: Scientists discover first decision IS the right one
TDI3: Technology Driven Intelligence, Insights & Implications – Call for Presenters Now Open
Cape Cod Startup PartingGift Looks to Gamify Market Research

Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Stay on top of what the market research community is saying on Twitter. Of the 1,327 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, in order of the number of people retweeting them. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

GreenBook Market Research Newsletter is published every two weeks. View online version.
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