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Interview by Leonard Murphy
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Angry_MR_Client recently emerged as a new voice on Twitter of humorous hard truths to research suppliers from the client side perspective. In this interview Leonard Murphy and Angry_MR_Client delve more deeply into what they think is ailing the industry and what needs to be done about it. Read More |
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By Leonard Murphy
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The ESOMAR Congress in Atlanta seemed to explore and embrace what the future of market research is going to be like: global, driven by non-traditional technology suppliers, and focused on delivering understanding and strategy, not data. Lenny Murphy shares his analysis of what he witnessed. Read More |
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Find out what your target audience is thinking... and how they will likely act. View this brief video to gain ideas on improving survey research. See how.
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By Ben Leet
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Survey respondents haven't changed, but the way that they use technology has. If researchers are not able to keep up, then we risk losing our most prized yet undervalued asset – our consumers, respondents, the people who provide the feedback we need to do our jobs and sell our products. Read More |
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By Jason Anderson
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Consider: What's the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference? Read More |
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By Joel Rubinson
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What percent of the time do your loyal buyers actually buy your brand? The data might surprise you. Based on his own research and other data, Joel Rubinson thinks that marketers and ad agency execs generally underestimate how much customer sharing, conquest, and churn there is. Read More |
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By Ruben Alcaraz
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As people begin to experiment with data visualizations, a shift will take place in the background: The traditional 'analyst' role will slowly give way to a new breed - the storytellers - who will be more strategic and consultative in nature and not necessarily data-waiters or statisticians. Read More |
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By Jeffrey Henning
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Of the 1,727 links shared on the Twitter #MRX community in the past two weeks, here are the 10 most retweeted: using MR just for marketing as a missed opportunity, building brands with BRICs, growth of the global top 25, marketing chiefs having their say on MR, and more. Read More |
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