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October 5, 2011

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Chief Editor: Leonard Murphy
8 Things I Would Do if I Were a Market Research Company
Have a Great MR Idea? Announcing The Insights Innovation Competition!
What Does the Shrinking Middle Class Mean for Market Research?
5 Reasons So Many Market Research Pros Suck at Marketing Themselves
Impressions of the AMA Conference: Greater Focus on the Frontlines
Are You Ready for a World of Consumer-Managed Data?
 
» NEWS: Market Research News from Sep 22 to Oct 5, 2011
» TOP 10: MRX Stories on Twitter
» CALL FOR ENTRIES: Insights Innovation Competition

8 Things I Would Do if I Were a Market Research Company

8 Things I Would Do if I Were a Market Research Company

I asked myself "what would I do if I were in a research vendor's shoes." I don't envy them, nor would I look forward to the many inevitable changes in strategy. However, as their customer, I would like very much for them to stay in business and to offer the right value proposition. Here's where to start. Read More

 

Have a Great MR Idea? Announcing The Insights Innovation Competition!

Have a Great MR Idea? Announcing The Insights Innovation Competition!

We're launching a new initiative to recognize innovation in market research and give budding entrepreneurs an opportunity to bring their visions to life. Fun and collaborative, the first Insights Innovation Competition will be held as part of the NewMR Virtual Festival on November 4. Submit your idea(s) or participate in voting! Read More

 

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The PMRG Institute

What Does the Shrinking Middle Class Mean for Market Research?

What Does the Shrinking Middle Class Mean for Market Research?

P&G is basically giving up on the middle class. OK, that's a gross exaggeration but P&G is "now betting that the squeeze on Middle America will be long lasting." What does this mean to our industry? If there is no middle, why bother with gen pop samples anymore? Aren't they now meaningless in our society? Read More

 

5 Reasons So Many Market Research Pros Suck at Marketing Themselves

5 Reasons So Many Market Research Pros Suck at Marketing Themselves

It's ironic, isn't it? We're advising others on marketing strategy and tactics; our advice is used to formulate email campaigns, website copy, online and offline advertisements and more. Yet our own marketing is often no better, and in some cases is even worse than that of many other industries. Read More

 

EVENT: New Methods and New Mindsets in Healthcare Marketing Research

Presented by PMRG

 

Oct 16-18 | New Jersey

 

The fifth annual meeting of The PMRG Institute is focusing the content around new and emerging data, approaches, and methodologies. The event will be held at the Hyatt Regency Jersey City.

Read more | Register here

CALL FOR ENTRIES: Insights Innovation Competition

Presented by GreenBook and NewMR

 

Great ideas deserve recognition.
Enter for a chance to win $20,000 for yours!

 

We want to hear about new ideas in social media, text analytics, gamification, mobile, & more.
Join us for a live Virtual Event on Friday, Nov 4.

 

Sponsors: Cint, Vision Critical, Survey Analytics

 

Learn more

Impressions of the AMA Conference: Greater Focus on the Frontlines

Impressions of the AMA Conference: Greater Focus on the Frontlines

Client researchers are on the frontlines, fighting to redefine and broaden their role in the corporate decision making process. I was pleased to see that the program lineup at the AMA Research & Strategy Summit was geared towards helping these client researchers effectively "drive transformation." Read More

 

Are You Ready for a World of Consumer-Managed Data?

Are You Ready for a World of Consumer-Managed Data?

An awful lot has changed recently around consumer privacy issues. A new model of consumer data management is necessary - a model that is mutually beneficial for both marketers and consumers. We think we've identified it. We call it personal identity management. Read More

 

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The NewMR Virtual Festival

Market Research NEWS | September 22 to October 5, 2011

Google Analytics goes premium research-live.com
Gamification can improve feedback from online surveys research-live.com
Mobile tech firm TxtEagle becomes Jana research-live.com
Kurt Knapton returns to E-Rewards as President and CEO research-live.com
Congressmen push for FTC probe of 'super cookies' research-live.com
Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
Affluent Families Are Time-Constrained, Connected
Consumers take new view: A global study of what "success" means
APAC markets lead social media use
uSamp Urges Industry to Move Forward by 'Treating Market Research Panelists as Valued Experts'

Top 10 #MRX Stories: ESOMAR – Everything Said on Market Research

Top 10 #MRX Stories: ESOMAR – Everything Said on Market Research

Stay on top of what the market research community is saying on Twitter. Of the 1,503 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, dominated by news from the ESOMAR Annual Congress. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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