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By Jason Anderson
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I asked myself "what would I do if I were in a research vendor's shoes." I don't envy them, nor would I look forward to the many inevitable changes in strategy. However, as their customer, I would like very much for them to stay in business and to offer the right value proposition. Here's where to start. Read More |
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By Leonard Murphy
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We're launching a new initiative to recognize innovation in market research and give budding entrepreneurs an opportunity to bring their visions to life. Fun and collaborative, the first Insights Innovation Competition will be held as part of the NewMR Virtual Festival on November 4. Submit your idea(s) or participate in voting! Read More |
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By Kevin Lonnie
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P&G is basically giving up on the middle class. OK, that's a gross exaggeration but P&G is "now betting that the squeeze on Middle America will be long lasting." What does this mean to our industry? If there is no middle, why bother with gen pop samples anymore? Aren't they now meaningless in our society? Read More |
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By Dana Stanley
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It's ironic, isn't it? We're advising others on marketing strategy and tactics; our advice is used to formulate email campaigns, website copy, online and offline advertisements and more. Yet our own marketing is often no better, and in some cases is even worse than that of many other industries. Read More |
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Presented by PMRG Oct 16-18 | New Jersey
The fifth annual meeting of The PMRG Institute is focusing the content around new and emerging data, approaches, and methodologies. The event will be held at the Hyatt Regency Jersey City. Read more | Register here
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Presented by GreenBook and NewMR Great ideas deserve recognition.
Enter for a chance to win $20,000 for yours!
We want to hear about new ideas in social media, text analytics, gamification, mobile, & more.
Join us for a live Virtual Event on Friday, Nov 4.
Sponsors: Cint, Vision Critical, Survey Analytics
Learn more
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By Cathy Harrison
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Client researchers are on the frontlines, fighting to redefine and broaden their role in the corporate decision making process. I was pleased to see that the program lineup at the AMA Research & Strategy Summit was geared towards helping these client researchers effectively "drive transformation." Read More |
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By Fatemeh Khatibloo
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An awful lot has changed recently around consumer privacy issues. A new model of consumer data management is necessary - a model that is mutually beneficial for both marketers and consumers. We think we've identified it. We call it personal identity management. Read More |
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Exclusive By Jeffrey Henning
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Stay on top of what the market research community is saying on Twitter. Of the 1,503 unique links shared with the Twitter #MRX community these past two weeks, here are the 10 most retweeted, dominated by news from the ESOMAR Annual Congress. Read More |
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