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November 2, 2011

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Chief Editor: Leonard Murphy
Should Research Agencies be Paid for the Value of Their Insights?
The Science of Sentiment: An Interview with Seth Grimes
30+ New Buzz Words and Concepts Emerging from ESOMAR 3D Conference
Facial Monitoring: The All-telling Eye
Market Research and the Smartphone: Lovers or Strangers?
Recovery in North America | Regional Profile by ESOMAR
 
» NEWS: Market Research News from Oct 20 to Nov 2, 2011
» TOP 10: MRX Stories on Twitter
» EVENT: The Festival of NewMR

Should Research Agencies be Paid for the Value of Their Insights?

Should Research Agencies be Paid for the Value of Their Insights?

Remuneration for performance is an important topic but is the debate over ROI for market research a productive one? Here's a client's personal view on the question of whether agencies should be compensated according to the impact of their insights. Read More

 

The Science of Sentiment: An Interview with Seth Grimes

The Science of Sentiment: An Interview with Seth Grimes

Seth Grimes, a leading industry analyst, sees text and content analytics as means of discovering and exploiting the business value of content. He's fascinated with the use of automated technologies to help machines get at meaning and discover patterns. What's in it for market researchers? Read More

 

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30+ New Buzz Words and Concepts Emerging from ESOMAR 3D Conference

30+ New Buzz Words and Concepts Emerging from ESOMAR 3D Conference

Want to know what Silent Dog Analysis is? Have you done any crowd interpretation recently? Did you know that news is becoming a social currency? Here are some of the new buzz words and concepts that I picked up upon at the ESOMAR 3D conference that you might want to drop into your next market research conversation. Read More

 

Facial Monitoring: The All-telling Eye

Facial Monitoring: The All-telling Eye

Webcams can now spot which ads catch your gaze, read your mood and check your vital signs. There is now ample scope to deploy this technology in areas like advertising, security, computer gaming, education, health care, and marketing research. So what's happening right now? Read More

 

EVENT: The Festival of NewMR

November 3 – 4 | NewMR.org

 

The Main Stage [Nov 3]: The most exciting online event of this Fall: 23 hours of thought-provoking presentations from leading industry experts, entrepreneurs, technologists, and provocateurs
Insight Innovation Competition [Nov 4]: Over 550 people voted on 15 submitted ideas and the finalists have been announced. Now it's time to register for the online judging event!

 

Read more | Tickets

Some like it mobile

Market Research and the Smartphone: Lovers or Strangers?

WMarket Research and the Smartphone: Lovers or Strangers?

We need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. The smartphone is where consumers are engaged, and yet we keep sending consumers online surveys that are designed for their PC. Read More

 

Recovery in North America | Regional Profile by ESOMAR

Recovery in North America | Regional Profile by ESOMAR

As the recession took its toll and recovery subsequently ensued, the research landscape began to change. Activities such as online research continued to evolve and mature, while mobile and social media garnered serious attention as research tools. Read More

 

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PVR Research

Market Research NEWS | October 20 to November 2, 2011

Google looking to make research 'faster, more accurate, more affordable' research-live.com
SurveyMonkey adds Audience panel to DIY survey offer research-live.com
RII sees 'continued stagnation' of US MR business research-live.com
International Do Not Call Network launched research-live.com
People on the move: Appointments and Promotions in the MR Industry research-live.com
ESOMAR 3D 2011 Recaps
Wrapping Up The Fall Conference Season: ESOMAR 3D, Festival of NewMR, TMRE, and MRIA
Warc launches $10,000 case study prize
What Does 7 Billion People Mean? There's An App For That
Kaggle's Anthony Goldbloom Helps Companies Crunch Data With Crowdsourcing For Quant Geniuses

Top 10 #MRX Stories: Perspectives on the Value of MR and Data

Top 10 #MRX Stories: Perspectives on the Value of MR and Data

Stay on top of what the market research community is saying on Twitter. Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the top ten most retweeted. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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