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By Edward Appleton
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Remuneration for performance is an important topic but is the debate over ROI for market research a productive one? Here's a client's personal view on the question of whether agencies should be compensated according to the impact of their insights. Read More |
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By Leonard Murphy
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Seth Grimes, a leading industry analyst, sees text and content analytics as means of discovering and exploiting the business value of content. He's fascinated with the use of automated technologies to help machines get at meaning and discover patterns. What's in it for market researchers? Read More |
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Discover how you can make the transformation to strategic insight partner – working with clients' organizational and research data to provide a holistic view and making recommendations to clients on how to act on insight to drive customer intimacy, product planning and operational efficiency.
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By Jon Puleston
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Want to know what Silent Dog Analysis is? Have you done any crowd interpretation recently? Did you know that news is becoming a social currency? Here are some of the new buzz words and concepts that I picked up upon at the ESOMAR 3D conference that you might want to drop into your next market research conversation. Read More |
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By Economist
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Webcams can now spot which ads catch your gaze, read your mood and check your vital signs. There is now ample scope to deploy this technology in areas like advertising, security, computer gaming, education, health care, and marketing research. So what's happening right now? Read More |
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November 3 – 4 | NewMR.org
The Main Stage [Nov 3]: The most exciting online event of this Fall: 23 hours of thought-provoking presentations from leading industry experts, entrepreneurs, technologists, and provocateurs
Insight Innovation Competition [Nov 4]: Over 550 people voted on 15 submitted ideas and the finalists have been announced. Now it's time to register for the online judging event!
Read more | Tickets
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By Allan Fromen
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We need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. The smartphone is where consumers are engaged, and yet we keep sending consumers online surveys that are designed for their PC. Read More |
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By Laurence N. Gold
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As the recession took its toll and recovery subsequently ensued, the research landscape began to change. Activities such as online research continued to evolve and mature, while mobile and social media garnered serious attention as research tools. Read More |
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Exclusive By Jeffrey Henning
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Stay on top of what the market research community is saying on Twitter. Of the more than 1,000 unique links shared on the Twitter #MRX community last week, here are the top ten most retweeted. Read More |
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